sweepstakes law Archives - Page 2 of 6

Sweepstakes Law: Money for Nothing, Album for Free?

Blog, Sweepstakes & Gaming Law / David Klein

The marketing industry continues to generate interest in various brands, products, and services by offering unique and engaging sweepstakes promotions. Companies design contests to reach all kinds of consumers, including music aficionados. Take the new Dire Straits sweepstakes: the band is giving away multiple copies of its soon-to-be released digitally remastered, “Money for Nothing” album […]

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Hungry for Sweepstakes Rules?

Blog, Sweepstakes & Gaming Law / David Klein

McDonalds is one of the most iconic brands in the world. The Golden Arches are internationally recognized and certainly lure would-be customers into the fast-food chain. It is no wonder that the company has repeatedly used widely known sweepstakes contests to attract new customers and to bring existing ones back in, over and again. Their

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Take Your Marketing up a Notch With a Sweepstakes or Contest!

Blog, Sweepstakes & Gaming Law / David Klein

Historically, companies have used sweepstakes and contests to market their products and services. It is undeniable that these tools attract new customers and help to retain existing ones. The basis for such promotions certainly appeals to many consumers: the chance to win something. But did you know that there are significant differences between the two

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Court Rules in Favor of Leading Sweepstakes Marketing Promoter

Blog, Online Marketing & Advertising Law, Sweepstakes & Gaming Law / David Klein

Sweepstakes marketing campaigns are creative methods by which to spark interest in a business’ goods and/or services. Many companies are coming up with new and innovative contests to generate and retain a loyal client base. A fundamental concern to be aware of, however, when planning a promotion is to ensure that every aspect of your

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Chipotle Halloween Sweepstakes Promotion and the Law

Blog, Online Marketing & Advertising Law / David Klein

After a two-year hiatus, Chipotle is bringing back the Boorito Halloween Sweepstakes promotion, but this time by partnering with BeReal. For those who do not know, BeReal is a photo sharing application, designed to instill a sense of spontaneity in a user’s posting of, in-the-moment, “real” photos. According to the website, “[e]veryday at a different

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California Court Sides with Coinbase in Sweepstakes AMOE Action

Blog, Sweepstakes & Gaming Law / David Klein

Running a promotional sweepstakes is an innovative and creative way to attract and retain new customers. However, promoters and administrators must be sure to follow state and federal regulations when crafting their sweepstakes contest rules or risk legal action. One of the most important factors to consider is what is necessary to enter a given

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FTC Returning Almost $25 Million to Consumers for Sweepstakes Law Violations

Blog, Sweepstakes & Gaming Law / David Klein

Running a successful sweepstakes contest is a proven, effective way to expand and retain your customer base. In order for the contest to be successful, the entire promotion must be prepared and executed according to applicable regulations, down to the issuing of prizes. Failing to adhere to sweepstakes laws will serve to invalidate the contest

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Why Sponsors Must Adhere to Sweepstakes Regulations

Blog, Sweepstakes & Gaming Law / David Klein

Businesses continue to use sweepstakes promotions as an exciting way to acquire and retain new customers. But beware: sweepstakes regulations are no joke. Companies seeking to offer consumers the opportunity to enter a sweepstakes promotion, must follow applicable state laws, as well as Federal Trade Commission (“FTC”) regulations when conducting and marketing their sweepstakes promotions.

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