A recent Federal Trade Commission (“FTC”) action against, and settlement with, Publisher’s Clearing House (“PCH”) highlights the importance of offering consumers a free alternative means of entry into all sweepstakes promotions (also referred to as a “sweepstakes AMOE”). Sweepstakes operators may enable consumers to enter a sweepstakes via the purchase of a product or service. …
Currently, six states of the Union have sanctioned online casino gaming within their borders. Twenty-four states and the District of Columbia now allow online sports betting. With the massive tax revenue that online gambling generates (roughly $24mm per month over the past year in New Jersey alone), more states are sure to follow. Given the …
Businesses are turning to sweepstakes contests to generate new leads and retain existing customers. Over the years, such promotional efforts have proven to attract customers in virtually every industry. Companies that create these promotions for United States and Canada residents must be sure to follow applicable state, federal, and even “provincial” laws. Sweepstakes guidelines vary …
Reminder: Quebec Sweepstakes Guidelines Exempt U.S.-Based Contests! Read More »
In a recent press release, New Jersey Attorney General Matthew J. Platkin, and Division of Gaming Enforcement (“DGE”) Director David Rebuck, announced several new initiatives to strengthen New Jersey’s responsible gambling protocols. In addition to creating a new position dedicated to responsible gaming, the effort establishes new industry advertising standards, among other things. These new …
“Best Practices” Announced for New Jersey Gambling Marketing Campaigns Read More »
Just last week, a combined group of nine professional sports organizations and media outlets came together and announced that they had formed the Coalition for Responsible Sports Betting Advertising (“Coalition”). Members of this voluntary Coalition are committed to helping to ensure a responsible approach to sports betting marketing. The historic formation comes at a time …
New Coalition for Responsible Sports Betting Advertising Read More »
A good sweepstakes promotion is one of the best ways to generate new business and retain existing customers. While effective as a marketing tool, a lawful sweepstakes must be distinguished at its inception from a lottery. For example, a lottery is made up of 3 elements: prize, chance, and consideration. Lotteries may only be offered by …
Virtually every business has an online presence today. Because of this, the importance of generating website traffic cannot be overstated — it is integral, and paramount to, increasing earnings. How can a company improve its visibility and attract new users to its website? One way is to set up an effective sweepstakes promotion! Please note, …
Sweepstakes promotions are sweeping the nation. With each month and season comes a new and innovative contest. Entities in the not-for-profit sector are getting in the game as well! From Draft Kings, to the National Collegiate Athletic Association (“NCAA”), to the Queens Public Library and countless others, if you’re not running a sweepstakes promotion, you …
Sweepstakes Law: A Primer on How to Run Compliant Promotions Read More »
Copyright © 2013–2021 Klein Moynihan Turco LLP. All Rights Reserved · Attorney Advertising