Historically, companies have used sweepstakes and contests to market their products and services. It is undeniable that these tools attract new customers and help to retain existing ones. The basis for such promotions certainly appeals to many consumers: the chance to win something. But did you know that there are significant differences between the two …
Take Your Marketing up a Notch With a Sweepstakes or Contest! Read More »
Sweepstakes marketing campaigns are creative methods by which to spark interest in a business’ goods and/or services. Many companies are coming up with new and innovative contests to generate and retain a loyal client base. A fundamental concern to be aware of, however, when planning a promotion is to ensure that every aspect of your …
Court Rules in Favor of Leading Sweepstakes Marketing Promoter Read More »
Running a promotional sweepstakes is an innovative and creative way to attract and retain new customers. However, promoters and administrators must be sure to follow state and federal regulations when crafting their sweepstakes contest rules or risk legal action. One of the most important factors to consider is what is necessary to enter a given …
California Court Sides with Coinbase in Sweepstakes AMOE Action Read More »
First off, what is Discord? For the uninitiated, according to its website, “Discord is a voice, video and text communication service used by over a hundred million people to hang out and talk with their friends and communities.” It is further described as comprised of “servers that are organized into topic-based channels where you can …
So You Want to Run a Discord Sweepstakes? Be Careful!!! Read More »
Running a successful sweepstakes contest is a proven, effective way to expand and retain your customer base. In order for the contest to be successful, the entire promotion must be prepared and executed according to applicable regulations, down to the issuing of prizes. Failing to adhere to sweepstakes laws will serve to invalidate the contest …
FTC Returning Almost $25 Million to Consumers for Sweepstakes Law Violations Read More »
The NFT market has surely been volatile during the first half of 2022. While this is probably not surprising considering the current rate of inflation and other economic issues, most data suggests that NFTs are definitely here to stay. In fact, a recent financial article reported that, “Despite poor price performance, NFTs have continued their …
Wawa, Inc. Announces Exciting NFT Sweepstakes Game Promotion Read More »
In yet another fraudulent scheme targeting the elderly and vulnerable, two men recently pleaded guilty to running an international telemarketing sweepstakes campaign that defrauded its victims of more than $9 million. According to a Department of Justice (“DOJ”) press release, from a call center in Costa Rica, the criminals used what is known as Voice-over-IP …
DOJ Announces International Telemarketing Sweepstakes Fraud Scheme Read More »
Robert Jahoda, a visually impaired individual, sued DraftKings for lack of accessibility to its website. Jahoda claims that the DraftKings website is largely incompatible with screen-reading software typically used by blind individuals to access sites on the Internet. DraftKings, a giant in the daily fantasy and sports betting industries, has accessibility measures in place. However, …
DraftKings Sued for Alleged Website Accessibility Violations Read More »
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