Sweepstakes & Gaming Law

website sweepstakes

How to Set up a Website Sweepstakes Promotion

Virtually every business has an online presence today. Because of this, the importance of generating website traffic cannot be overstated — it is integral, and paramount to, increasing earnings. How can a company improve its visibility and attract new users to its website? One way is to set up an effective sweepstakes promotion! Please note, …

How to Set up a Website Sweepstakes Promotion Read More »

sweepstakes law

Sweepstakes Law: A Primer on How to Run Compliant Promotions

Sweepstakes promotions are sweeping the nation. With each month and season comes a new and innovative contest. Entities in the not-for-profit sector are getting in the game as well! From Draft Kings, to the National Collegiate Athletic Association (“NCAA”), to the Queens Public Library and countless others, if you’re not running a sweepstakes promotion, you …

Sweepstakes Law: A Primer on How to Run Compliant Promotions Read More »

raffle or sweepstakes

What’s the Difference Between a Raffle and a Sweepstakes?

What is more enticing than the opportunity to win something? An increasing number of companies are betting that consumers will be drawn by the chance to win exciting prizes. With this in mind, many businesses have discovered effective ways to increase awareness of their brands through the use of sweepstakes and other promotions. Before deciding …

What’s the Difference Between a Raffle and a Sweepstakes? Read More »

record player

Sweepstakes Law: Money for Nothing, Album for Free?

The marketing industry continues to generate interest in various brands, products, and services by offering unique and engaging sweepstakes promotions. Companies design contests to reach all kinds of consumers, including music aficionados. Take the new Dire Straits sweepstakes: the band is giving away multiple copies of its soon-to-be released digitally remastered, “Money for Nothing” album …

Sweepstakes Law: Money for Nothing, Album for Free? Read More »

sweepstakes rules

Do Sweepstakes Rules Need a Mandatory Arbitration Clause?

The short answer is a resounding, Yes! Many of our blogs that cover sweepstakes rules often focus on the material provisions that should be contained in contest rules, including, eligibility, means of entry, prizes, duration of the sweepstakes, etc. A recent Ninth Circuit Court of Appeals decision highlights yet another important provision that must be …

Do Sweepstakes Rules Need a Mandatory Arbitration Clause? Read More »

sweepstakes marketing

Take Your Marketing up a Notch With a Sweepstakes or Contest!

Historically, companies have used sweepstakes and contests to market their products and services. It is undeniable that these tools attract new customers and help to retain existing ones. The basis for such promotions certainly appeals to many consumers: the chance to win something. But did you know that there are significant differences between the two …

Take Your Marketing up a Notch With a Sweepstakes or Contest! Read More »

sweepstakes marketing

Court Rules in Favor of Leading Sweepstakes Marketing Promoter

Sweepstakes marketing campaigns are creative methods by which to spark interest in a business’ goods and/or services. Many companies are coming up with new and innovative contests to generate and retain a loyal client base. A fundamental concern to be aware of, however, when planning a promotion is to ensure that every aspect of your …

Court Rules in Favor of Leading Sweepstakes Marketing Promoter Read More »