June 7, 2017 Prize promotion and risk management company SCA Promotions, Inc. (“SCA”) recently asked the Fifth Circuit to overturn a Dallas federal court’s judgment on appeal in SCA’s March Madness sweepstakes lawsuit against Yahoo! Inc. (“Yahoo”). How can contest and sweepstakes sponsors protect themselves?
Prize Promoter Trudges Forward with March Madness Sweepstakes Lawsuit Read More »
April 20, 2017 Last month, a federal district court in Detroit refused to dismiss a putative class action lawsuit filed against Dunham’s Athleisure Corporation (“Dunham’s”) concerning the regional sporting goods retailer’s sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest or sweepstakes. How can a
Federal Class Action Lawsuit Highlights Importance of Sweepstakes Lawyer Read More »
April 17, 2017 Prize Amounts Can Have Sweepstakes Law Implications Businesses are increasingly turning to sweepstakes and promotions as a means of attracting new customers and solidifying relationships with existing customers. In this pursuit, business owners may be tempted to offer bigger and more expensive prizes in order to generate maximum buzz, but high ticket
Sweepstakes Law: Prize Limits, Registration and Bonding Read More »
September 26, 2016 Last Thursday, the Federal Trade Commission (the “FTC” or “Commission”) sued several individuals and businesses in a Los Angeles federal court for engaging in allegedly deceptive sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest or sweepstakes. How can a
A Sweepstakes Lawyer Can Help Keep Promotion Sponsors out of Hot Water Read More »
June 17, 2016 Sweepstakes Law and Sweepstakes Lawyers Trying to understand the complexities of sweepstakes law can be a daunting task for any layperson – which makes retaining an experienced sweepstakes attorney a prudent decision for any business that chooses to employ this unique and effective marketing tool. Sweepstakes contests are heavily regulated on a
Sweepstakes Lawyers: The Key to a Winning Campaign Read More »
We have previously stated that the appeal of promotional contests and sweepstakes is as old as it is obvious: consumers are attracted, and motivated, by the allure of winning money and other prizes. However, companies large and small have fallen victim to the legal and regulatory pitfalls that plague this space. Most recently, a large
Supermarket Chain Fined $100,000+ for Sweepstakes Violation Read More »
What is Sweepstakes Law? Trying to understand the intricacies of sweepstakes law can be a daunting task. Sweepstakes are marketing promotions that provide customers with an entry into a drawing of chance that gives them the opportunity to win a specific prize, product or service. Prizes for sweepstakes can vary in value from as little
Understanding Sweepstakes Law Read More »
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