The popular TikTok content creator collective, “Not a Content House,” recently received some negative publicity for failing to reveal the winners of a sweepstakes by the promised deadline. Not a Content House is the ironic name of an all-girl team that lives together in Los Angeles where they collaborate on content posted on YouTube, Instagram and TikTok. It is reported that on December 23, 2020, Not a Content House was to announce who the two lucky fans were that had won the sweepstakes and would be flown to Los Angeles to visit the all-female crew. When December 23, 2020 came and went without fans being told of the winners, people took to social media to accuse Not a Content House of running a scam. Not a Content House has since announced the contest winners and apologized for its late announcement.
This sweepstakes promotion is a case study in the role that sweepstakes compliance plays in determining whether a sweepstakes serves as the intended beneficial marketing tool that it is or a promotional blunder that causes reputational harm.
What are some of the key elements of Sweepstakes Compliance?[Read More]