The Federal Trade Commission (“FTC”) filed a complaint alleging that Lifewatch, Inc., violated various telemarketing laws by sending consumers misleading robocalls. The FTC claimed that consumers, especially older Americans, were “tricked into paying for supposedly free in-home medical alert devices.” Pursuant to the Lifewatch FTC telemarketing law settlement, the Lifewatch defendants were banned from engaging in future telemarketing operations and ordered to return almost $2 million to consumers. Alleged FTC Telemarketing Law Violations The FTC alleged that Lifewatch violated various telemarketing laws by bombarding consumers with over a billion unsolicited pre-recorded calls offering “free” medical alert systems. What were described