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California Advertising

California’s False Advertising Laws and the “On Sale” Price

Most consumers like a bargain. Businesses understand that people are more likely to respond to advertisements for products and services that are “on sale.” However, please be aware that, according to California advertising law, the promotional sale price must actually reflect a discount from the original price. This means that the particular item must have been readily available for purchase at the original price before the company advertised the reduced “on sale” price to consumers. California has an array of advertising regulations that offer a variety of consumer protections. Companies seeking to attract new California State customers by advertising a

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Colorado Finalizes Consumer Privacy Act Regulations

States continue to move forward in promulgating consumer data privacy laws and accompanying regulations. Currently there are five states with comprehensive laws on their books, and Iowa is now poised to become the sixth. Both chambers of the Iowa State Legislature unanimously voted to approve Senate File 262. Businesses have wisely

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