Product and service endorsement is an effective way to generate consumer interest. As our readers know, this method of advertising must comply with applicable state and federal regulations or business owners risk costly and time-consuming regulatory action. For example, the Federal Trade Commission (“FTC” or “Commission”) and multiple state attorneys general recently brought suit against Google LLC and iHeartMedia, Inc. (“Respondents”), for allegedly engaging in an unlawful paid endorsement marketing campaign. The complaint alleges that between 2019 and 2020, Respondents aired virtually 29,000 “deceptive endorsements by radio personalities.” Section 5 of the FTC Act Prohibits Unlawful Paid Endorsement Marketing Section
Trusted Legal Counsel to the
KMT's attorneys provide legal advice to their clients in these complex industries.
It has been about one year and eight months since the United States Supreme Court released its landmark decision in Facebook v. Duguid. Since then, numerous courts have incorporated Facebook into their opinions, with variations in their interpretations. For many plaintiffs filing suit under the TCPA, Footnote 7 of the
Facebook has updated and is now enforcing their gambling and gaming service marketing policy. In order to feature ads that promote online gambling and gaming, advertisers now need to request prior written permission from Meta to do so. The request must include evidence that the subject gambling and/or gaming activities
Our goal is to provide second-to-none legal services on a cost-effective, time-sensitive basis. We are a client-focused law firm that will make every possible effort to help our clients succeed in today’s increasingly complex business and regulatory environment.