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paid endorsement marketing

Google and iHeartMedia Sued for Unlawful Paid Endorsement Marketing Practices

Product and service endorsement is an effective way to generate consumer interest. As our readers know, this method of advertising must comply with applicable state and federal regulations or business owners risk costly and time-consuming regulatory action. For example, the Federal Trade Commission (“FTC” or “Commission”) and multiple state attorneys general recently brought suit against Google LLC and iHeartMedia, Inc. (“Respondents”), for allegedly engaging in an unlawful paid endorsement marketing campaign. The complaint alleges that between 2019 and 2020, Respondents aired virtually 29,000 “deceptive endorsements by radio personalities.”  Section 5 of the FTC Act Prohibits Unlawful Paid Endorsement Marketing Section

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Facebook Sets Restrictions on Online Gambling Ads

Facebook has updated and is now enforcing their gambling and gaming service marketing policy.  In order to feature ads that promote online gambling and gaming, advertisers now need to request prior written permission from Meta to do so. The request must include evidence that the subject gambling and/or gaming activities

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