
California’s False Advertising Laws and the “On Sale” Price
Most consumers like a bargain. Businesses understand that people are more likely to respond to advertisements for products and services that are “on sale.” However, please be aware that, according to California advertising law, the promotional sale price must actually reflect a discount from the original price. This means that the particular item must have been readily available for purchase at the original price before the company advertised the reduced “on sale” price to consumers. California has an array of advertising regulations that offer a variety of consumer protections. Companies seeking to attract new California State customers by advertising a