The short answer is a resounding, Yes! Many of our blogs that cover sweepstakes rules often focus on the material provisions that should be contained in contest rules, including, eligibility, means of entry, prizes, duration of the sweepstakes, etc. A recent Ninth Circuit Court of Appeals decision highlights yet another important provision that must be […]
Do Sweepstakes Rules Need a Mandatory Arbitration Clause? Read More »
McDonalds is one of the most iconic brands in the world. The Golden Arches are internationally recognized and certainly lure would-be customers into the fast-food chain. It is no wonder that the company has repeatedly used widely known sweepstakes contests to attract new customers and to bring existing ones back in, over and again. Their
Hungry for Sweepstakes Rules? Read More »
First off, what is Discord? For the uninitiated, according to its website, “Discord is a voice, video and text communication service used by over a hundred million people to hang out and talk with their friends and communities.” It is further described as comprised of “servers that are organized into topic-based channels where you can
So You Want to Run a Discord Sweepstakes? Be Careful!!! Read More »
Businesses continue to use sweepstakes promotions as an exciting way to acquire and retain new customers. But beware: sweepstakes regulations are no joke. Companies seeking to offer consumers the opportunity to enter a sweepstakes promotion, must follow applicable state laws, as well as Federal Trade Commission (“FTC”) regulations when conducting and marketing their sweepstakes promotions.
Why Sponsors Must Adhere to Sweepstakes Regulations Read More »
Sweepstakes are valuable marketing tools that businesses use to promote their products and services across all forms of media. If businesses are interested in running legal sweepstakes promotions, they must be aware of the importance of sweepstakes contest rules. Prior to the commencement of sweepstakes contests, their parameters (e.g., duration and prize amounts) must be
Why Sweepstakes Contest Rules Matter Read More »
Sweepstakes Privacy Policies: A Key Aspect of Sweepstakes Promotions Promotional contests, giveaways, and sweepstakes are invaluable tools for businesses looking to attract new customers and build a customer database. Sweepstakes drive consumers to provide their information to a business in exchange for the chance to win prizes and other benefits. Please take note that, for each sweepstakes, a
Why Your Sweepstakes Promotion Needs A Privacy Policy Read More »
Promotional contests and sweepstakes are increasingly popular marketing methods. However, many prospective sweepstakes operators may not be aware of or fully understand the importance of the sweepstakes rules governing the applicable contests. Unlike other marketing means, sweepstakes promotions cannot be adjusted or terminated mid-campaign, based simply on the desires of the sponsor. The parameters of the
Sweepstakes Rules: Carved in Stone Read More »
Sweepstakes and promotional games are a dynamic and cost-effective way to develop a database of engaged consumers and otherwise increase brand awareness. Consumers are more easily attracted to your marketing message or brand by the opportunity to win prizes than with more mundane advertising that offers little in the way of incentive. When running such
Sweepstakes and Promotions: Winning the Marketing Grand Prize Read More »
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