Sweepstakes Privacy Policies: A Key Aspect of Sweepstakes Promotions
Are Privacy Policies Necessary for Sweepstakes Operators?
Sweepstakes Privacy Policies
Properly collected data from informed consumers will provide sweepstakes operators with a valuable source of potential revenue. Please note that the practice of collecting and storing data imposes a responsibility on sweepstake operators and their employees to safeguard such data. Various state and federal statutes require that sweepstakes operators distribute written policies on data security procedures to employees and notify consumers in the event of a security breach involving their data.
Using the Name, Likeness, and/or Biographical Information of Winners
The material contained herein is provided for informational purposes only and is not legal advice, nor is it a substitute for obtaining legal advice from an attorney. Each situation is unique, and you should not act or rely on any information contained herein without seeking the advice of an experienced attorney.
This blog post was originally published in 2017, and updated on January 3, 2021.
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