May 12, 2017 Last month, a federal district court in San Francisco dismissed the preemptive lawsuit of Contest Promotions, LLC (“Contest Promotions”), which had hoped to establish the legality of its sweepstakes marketing signs under applicable local law. How can a sweepstakes lawyer help keep promotions legally compliant?
Contest Organizer in Legal Limbo over Sweepstakes Marketing Read More »
April 20, 2017 Last month, a federal district court in Detroit refused to dismiss a putative class action lawsuit filed against Dunham’s Athleisure Corporation (“Dunham’s”) concerning the regional sporting goods retailer’s sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest or sweepstakes. How can a
Federal Class Action Lawsuit Highlights Importance of Sweepstakes Lawyer Read More »
April 17, 2017 Prize Amounts Can Have Sweepstakes Law Implications Businesses are increasingly turning to sweepstakes and promotions as a means of attracting new customers and solidifying relationships with existing customers. In this pursuit, business owners may be tempted to offer bigger and more expensive prizes in order to generate maximum buzz, but high ticket
Sweepstakes Law: Prize Limits, Registration and Bonding Read More »
March 23, 2017 A North Carolina woman has commenced legal action against Anheuser-Busch, LLC (“Anheuser-Busch”) and its North Carolina distributor, R.A. Jeffreys Distributing Company (“R.A. Jeffreys”), in connection with Anheuser-Busch’s “Natty Rewards” promotional contest and “Every Natty Has a Story” marketing campaign. How can well-drafted contest rules help protect sweepstakes and contest sponsors?
Brewery and Beer Distributor Sued over Promotional Contest Read More »
December 15, 2016 This Monday, a Mississippi resident sued a number of the “American Idol” contest’s sponsors after he allegedly suffered a serious internal ear injury in connection with the promotion. What steps can sweepstakes and contest sponsors take to limit their legal exposure?
“American Idol” Singer Sues Contest Sponsors Read More »
December 1, 2016 Last week, a Dallas federal court concluded that Yahoo! Inc. (“Yahoo”) should be paid over $913,000 in attorneys’ fees in connection with its March Madness sweepstakes promotion, bringing Yahoo’s total award in the case to more than $1.5 million. How did the sweepstakes promotion take such a turn for the worse?
Yahoo Awarded Over $1.5 Million in Sweepstakes Promotion Lawsuit Read More »
October 26, 2016 Promotions Law and Sweepstakes Attorneys Conducting a sweepstakes, contest or other form of promotion can be a highly effective way of increasing your customer base, or creating stronger brand loyalty among existing customers. Through the use of a sweepstakes promotion, business owners can capitalize on the excitement and allure of potentially winning
Sweepstakes Attorneys: Protecting Your Promotions Read More »
September 26, 2016 Last Thursday, the Federal Trade Commission (the “FTC” or “Commission”) sued several individuals and businesses in a Los Angeles federal court for engaging in allegedly deceptive sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest or sweepstakes. How can a
A Sweepstakes Lawyer Can Help Keep Promotion Sponsors out of Hot Water Read More »
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