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Sweepstakes

Facebook sweepstakes

Planning on Running a Facebook Sweepstakes? Here’s What you Need to Know

Blog, Internet Law, Online Gambling Law / By

Sweepstakes promotions are great promotional tools which serve to engage consumers and attract new ones. When advertising sweepstakes on social media, businesses must be careful to abide by each respective social media platform’s distinct promotional contest rules, policies and guidelines. By way of example, in this blog we highlight the rules that sweepstakes operators must …

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sweepstakes law

Your Giveaway May Violate Sweepstakes Law

Blog, Online Gambling Law / By

Brands often use giveaways as a marketing tool to create buzz among the consuming public. When done correctly, businesses can see an increase in revenue and consumer loyalty through use of giveaways. However, when a giveaway campaign is poorly structured, brands can suffer irreversible reputational harm. A recent example of a giveaway gone wrong concerns …

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Mobile App Sweepstakes and the Law

Blog, Journal, Online Gambling Law / By

October 10, 2019 The world’s population is increasingly reliant on smart phones and other similar mobile devices.  Businesses have been adjusting to this new reality by pursuing consumer outreach through mobile applications (or “apps”) that can be downloaded and accessed via smart phones.  Regardless of the medium or technology involved, one particularly potent means of …

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Federal Court Dismisses Sweepstakes Law Class Action

Blog, Internet Law, Journal / By

April 12, 2019  Last month, a federal court in New York dismissed a putative class action lawsuit brought by thirteen named plaintiffs (collectively, “Plaintiffs”) against a national sweepstakes operator (“Defendant”). In this sweepstakes lawsuit, the Plaintiffs alleged that Defendant violated the federal CAN-SPAM Act, the Deceptive Mail Prevention and Enforcement Act (“DMPEA”), and New York …

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Sweepstakes Promotions: Winner Selection Tips

Journal / By

December 12, 2018 How to Navigate the Winner Selection Process for Sweepstakes Promotions Sweepstakes promotions continue to be a popular tool that businesses use for customer acquisition, engagement and retention.  However, several aspects of these promotional contests can come with legal risks for the sweepstakes operators, from the marketing that accompanies them, to the logistical …

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FTC Obtains Sweepstakes Sponsor Asset Freeze

Blog, Internet Law, Journal, Online Gambling Law / By

September 20, 2018 In February of this year, the Federal Trade Commission (“FTC”) and Missouri State officials brought charges against a network of Kansas City area businesses (“Defendants”) which allegedly had used deceptive sweepstakes and other prize mailers to bilk consumers out of more than $100 million. The complaint alleges that Defendants sent prize notices …

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games of chance

Games of Skill v. Games of Chance – The Legal Analysis

Blog, Internet Law, Journal, Online Gambling Law, Online Marketing & Advertising Law / By

Illegal gambling is generally defined as an activity where a person provides consideration for the opportunity to win a prize in games of chance. Consideration typically takes the form of currency, but it can be anything of value (hence the idiom, losing your shirt). If there is no consideration, or the game is deemed a …

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Motion to Transfer Venue in Sweepstakes Law Action Granted

Journal / By

July 30, 2018  Last month, a federal district court in the State of New Jersey granted a motion to transfer venue filed by Raymour & Flanigan (“Raymour”), pursuant to a forum-selection clause contained in its Sweepstakes Official Rules (“Sweepstakes Agreement”). Evelyn Manopla, the Plaintiff named in the sweepstakes law class action against Raymour, argued that …

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