Sweepstakes

Facebook sweepstakes

Planning on Running a Facebook Sweepstakes? Here’s What you Need to Know

Sweepstakes promotions are great promotional tools which serve to engage consumers and attract new ones. When advertising sweepstakes on social media, businesses must be careful to abide by each respective social media platform’s distinct promotional contest rules, policies and guidelines. By way of example, in this blog we highlight the rules that sweepstakes operators must …

Planning on Running a Facebook Sweepstakes? Here’s What you Need to Know Read More »

sweepstakes law

Your Giveaway May Violate Sweepstakes Law

Brands often use giveaways as a marketing tool to create buzz among the consuming public. When done correctly, businesses can see an increase in revenue and consumer loyalty through use of giveaways. However, when a giveaway campaign is poorly structured, brands can suffer irreversible reputational harm. A recent example of a giveaway gone wrong concerns …

Your Giveaway May Violate Sweepstakes Law Read More »

Mobile App Sweepstakes and the Law

October 10, 2019 The world’s population is increasingly reliant on smart phones and other similar mobile devices.  Businesses have been adjusting to this new reality by pursuing consumer outreach through mobile applications (or “apps”) that can be downloaded and accessed via smart phones.  Regardless of the medium or technology involved, one particularly potent means of …

Mobile App Sweepstakes and the Law Read More »

Federal Court Dismisses Sweepstakes Law Class Action

April 12, 2019  Last month, a federal court in New York dismissed a putative class action lawsuit brought by thirteen named plaintiffs (collectively, “Plaintiffs”) against a national sweepstakes operator (“Defendant”). In this sweepstakes lawsuit, the Plaintiffs alleged that Defendant violated the federal CAN-SPAM Act, the Deceptive Mail Prevention and Enforcement Act (“DMPEA”), and New York …

Federal Court Dismisses Sweepstakes Law Class Action Read More »

Sweepstakes Promotions: Winner Selection Tips

December 12, 2018 How to Navigate the Winner Selection Process for Sweepstakes Promotions Sweepstakes promotions continue to be a popular tool that businesses use for customer acquisition, engagement and retention.  However, several aspects of these promotional contests can come with legal risks for the sweepstakes operators, from the marketing that accompanies them, to the logistical …

Sweepstakes Promotions: Winner Selection Tips Read More »

FTC Obtains Sweepstakes Sponsor Asset Freeze

September 20, 2018 In February of this year, the Federal Trade Commission (“FTC”) and Missouri State officials brought charges against a network of Kansas City area businesses (“Defendants”) which allegedly had used deceptive sweepstakes and other prize mailers to bilk consumers out of more than $100 million. The complaint alleges that Defendants sent prize notices …

FTC Obtains Sweepstakes Sponsor Asset Freeze Read More »

games of chance

Games of Skill v. Games of Chance – The Legal Analysis

Illegal gambling is generally defined as an activity where a person provides consideration for the opportunity to win a prize in games of chance. Consideration typically takes the form of currency, but it can be anything of value (hence the idiom, losing your shirt). If there is no consideration, or the game is deemed a …

Games of Skill v. Games of Chance – The Legal Analysis Read More »

Motion to Transfer Venue in Sweepstakes Law Action Granted

July 30, 2018  Last month, a federal district court in the State of New Jersey granted a motion to transfer venue filed by Raymour & Flanigan (“Raymour”), pursuant to a forum-selection clause contained in its Sweepstakes Official Rules (“Sweepstakes Agreement”). Evelyn Manopla, the Plaintiff named in the sweepstakes law class action against Raymour, argued that …

Motion to Transfer Venue in Sweepstakes Law Action Granted Read More »