Earlier this week, Stryve Foods, Inc. (“Stryve”) announced the launch of its Bitcoin sweepstakes – allegedly the first of its kind by a meat snack purveyor. Participants will be given the chance to win one of five prizes, each equal to $1,000 USD in Bitcoin. Note that our office has not reviewed the Official Rules […]
Exercise Caution When Running a Bitcoin Sweepstakes Promotion Read More »
Multiple Sweepstakes Documents Required In preparing to conduct a sweepstakes promotion, the first step often involves the sweepstakes operator hiring an attorney to draft a set of Contest Rules that will govern the promotion. While it makes sense to begin with the rules, the process should not end there. Sweepstakes and promotional contests require an
Sweepstakes Documents – More than Just the Rules Read More »
On November 3, 2023, the United States Supreme Court granted a writ for certiorari in Coinbase Inc. v. Suski. Before the Court is the issue of whether silence as to arbitration in Coinbase’s Sweepstakes Contest Rules affects the arbitration clause contained in its User Agreement. In general, companies prefer to arbitrate consumer complaints because it
SCOTUS to Decide Whether Coinbase Sweepstakes Matter Goes to Arbitration Read More »
As Halloween approaches, so does the kick-off to the official holiday season. During this time of celebration, companies double-down with exciting sales, promotions and sweepstakes. One such business is Reese’s, owned by The Hershey Company. Unfortunately, Reese’s may find itself on the receiving end of regulatory action and/or a consumer lawsuit, as it appears that
Reese’s Potential Sweepstakes Law Violation Read More »
A recent Federal Trade Commission (“FTC”) action against, and settlement with, Publisher’s Clearing House (“PCH”) highlights the importance of offering consumers a free alternative means of entry into all sweepstakes promotions (also referred to as a “sweepstakes AMOE”). Sweepstakes operators may enable consumers to enter a sweepstakes via the purchase of a product or service.
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Businesses are turning to sweepstakes contests to generate new leads and retain existing customers. Over the years, such promotional efforts have proven to attract customers in virtually every industry. Companies that create these promotions for United States and Canada residents must be sure to follow applicable state, federal, and even “provincial” laws. Sweepstakes guidelines vary
Reminder: Quebec Sweepstakes Guidelines Exempt U.S.-Based Contests! Read More »
A good sweepstakes promotion is one of the best ways to generate new business and retain existing customers. While effective as a marketing tool, a lawful sweepstakes must be distinguished at its inception from a lottery. For example, a lottery is made up of 3 elements: prize, chance, and consideration. Lotteries may only be offered by
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Sweepstakes promotions are sweeping the nation. With each month and season comes a new and innovative contest. Entities in the not-for-profit sector are getting in the game as well! From Draft Kings, to the National Collegiate Athletic Association (“NCAA”), to the Queens Public Library and countless others, if you’re not running a sweepstakes promotion, you
Sweepstakes Law: A Primer on How to Run Compliant Promotions Read More »
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