Promotional contests and sweepstakes are increasingly popular marketing methods. However, many prospective sweepstakes operators may not be aware of or fully understand the importance of the sweepstakes rules governing the applicable contests. Unlike other marketing means, sweepstakes promotions cannot be adjusted or terminated mid-campaign, based simply on the desires of the sponsor. The parameters of the […]
Sweepstakes Rules: Carved in Stone Read More »
Sweepstakes and promotional games are a dynamic and cost-effective way to develop a database of engaged consumers and otherwise increase brand awareness. Consumers are more easily attracted to your marketing message or brand by the opportunity to win prizes than with more mundane advertising that offers little in the way of incentive. When running such
Sweepstakes and Promotions: Winning the Marketing Grand Prize Read More »
On October 19, Coinbase Global, Inc. (“Coinbase”) filed a motion to compel arbitration in the proposed class action arising out of its “Dogecoin Sweepstakes.” Dogecoin traders (collectively, “Traders”) brought a class action lawsuit against Coinbase and Marden-Kane, Inc. (“MKI”) (collectively the “Defendants”) for allegedly engaging in false, deceptive and misleading sweepstakes advertising. Coinbase, one of the largest online
Coinbase Sued for Misleading Sweepstakes Advertising Read More »
NFTs (short for non-fungible tokens) represent a rapidly-growing industry in the online space. As evidence of this trend, sales of NFTs exceeded $2 billion in the first quarter of 2021 alone. In an effort to attract consumers in this increasingly competitive environment, NFT purveyors frequently turn to promotional NFT contests as a marketing tool. However,
NFT Contests and NFT Sweepstakes: What Businesses Need to Know Read More »
On June 24, 2021, Bridget and Lisa Ward (the “Plaintiffs”) filed a class action lawsuit against Crow Vote LLC (“Crow Vote”), its owner Darrin Austin, and celebrity chef Edward Matney (collectively, the “Defendants”). The complaint alleges that the “Favorite Chef” contest promoted by Defendants was actually an illegal sweepstakes that misled consumers through use of
Is the Favorite Chef Contest an Illegal Sweepstakes? Read More »
Sweepstakes and similar promotional contests can be cost-effective means of marketing a product, service or brand based, in part, on the buzz generated by the allure of prizes. Sweepstakes can also be a useful method for generating sales/purchases. However, various laws can make generating sales via promotional contests a risky endeavor if the purchase of
Can a Sweepstakes Require a Purchase to Enter? Read More »
The use of promotions and contests in connection with online and mobile marketing can be a dynamic and cost-effective way to increase conversions, build a database of engaged consumers and increase brand awareness. However, businesses must be aware of the fact that governmental entities, such as the Federal Trade Commission (“FTC”), are tasked with regulating,
Promotional Marketing Concerns Associated with Online and Mobile Media Read More »
The mobile space is currently inundated with mobile apps that serve myriad purposes. If you are in need of a mobile application for a certain function, it’s more than likely that there’s an app for that. Within that competitive environment, it is becoming increasingly difficult for mobile app operators to differentiate their offerings from the crowd and attract
Make Your Mobile App Sweepstakes More Appealing Read More »
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