sweepstakes promotion

Sweepstakes Guidelines- Klein Moynihan Turco LLP

Sweepstakes Guidelines: Laws, Rules and Regulations Governing Sweepstakes Promotions

Blog, Sweepstakes & Gaming Law /

Sweepstakes Guidelines Help Ensure Fair Play State and federal governmental bodies in the United States have established a comprehensive framework of laws, rules, and regulations applicable to sweepstakes promotions.  These sweepstakes guidelines are designed to limit potential abuse and help ensure that sweepstakes and similar promotions are conducted as part of a fair and open […]

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How to Use Promotional Marketing the Legal Way: Klein Moynihan Turco LLP

How To Use Promotional Marketing The Legal Way

9 Comments / Blog, Online Gambling Law, Online Marketing & Advertising Law, Publications, Sweepstakes & Gaming Law /

The use of promotional contests, games and sweepstakes marketing can be a dynamic and cost-effective way to increase sales, build a database of interested consumers and otherwise increase brand awareness and buzz. Consumers are more easily attracted to your marketing message by the opportunity to win prizes than with more mundane advertising. However, there are

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Federal Court Dismisses Sweepstakes Law Class Action

Blog, Internet Law, Journal /

April 12, 2019  Last month, a federal court in New York dismissed a putative class action lawsuit brought by thirteen named plaintiffs (collectively, “Plaintiffs”) against a national sweepstakes operator (“Defendant”). In this sweepstakes lawsuit, the Plaintiffs alleged that Defendant violated the federal CAN-SPAM Act, the Deceptive Mail Prevention and Enforcement Act (“DMPEA”), and New York

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