Sweepstakes promotions are sweeping the nation. With each month and season comes a new and innovative contest. Entities in the not-for-profit sector are getting in the game as well! From Draft Kings, to the National Collegiate Athletic Association (“NCAA”), to the Queens Public Library and countless others, if you’re not running a sweepstakes promotion, you […]
Sweepstakes Law: A Primer on How to Run Compliant Promotions Read More »
The marketing industry continues to generate interest in various brands, products, and services by offering unique and engaging sweepstakes promotions. Companies design contests to reach all kinds of consumers, including music aficionados. Take the new Dire Straits sweepstakes: the band is giving away multiple copies of its soon-to-be released digitally remastered, “Money for Nothing” album
Sweepstakes Law: Money for Nothing, Album for Free? Read More »
Historically, companies have used sweepstakes and contests to market their products and services. It is undeniable that these tools attract new customers and help to retain existing ones. The basis for such promotions certainly appeals to many consumers: the chance to win something. But did you know that there are significant differences between the two
Take Your Marketing up a Notch With a Sweepstakes or Contest! Read More »
Sweepstakes marketing campaigns are creative methods by which to spark interest in a business’ goods and/or services. Many companies are coming up with new and innovative contests to generate and retain a loyal client base. A fundamental concern to be aware of, however, when planning a promotion is to ensure that every aspect of your
Court Rules in Favor of Leading Sweepstakes Marketing Promoter Read More »
First off, what is Discord? For the uninitiated, according to its website, “Discord is a voice, video and text communication service used by over a hundred million people to hang out and talk with their friends and communities.” It is further described as comprised of “servers that are organized into topic-based channels where you can
So You Want to Run a Discord Sweepstakes? Be Careful!!! Read More »
Businesses continue to use sweepstakes promotions as an exciting way to acquire and retain new customers. But beware: sweepstakes regulations are no joke. Companies seeking to offer consumers the opportunity to enter a sweepstakes promotion, must follow applicable state laws, as well as Federal Trade Commission (“FTC”) regulations when conducting and marketing their sweepstakes promotions.
Why Sponsors Must Adhere to Sweepstakes Regulations Read More »
Sweepstakes Privacy Policies: A Key Aspect of Sweepstakes Promotions Promotional contests, giveaways, and sweepstakes are invaluable tools for businesses looking to attract new customers and build a customer database. Sweepstakes drive consumers to provide their information to a business in exchange for the chance to win prizes and other benefits. Please take note that, for each sweepstakes, a
Why Your Sweepstakes Promotion Needs A Privacy Policy Read More »
Sweepstakes and promotional games are a dynamic and cost-effective way to develop a database of engaged consumers and otherwise increase brand awareness. Consumers are more easily attracted to your marketing message or brand by the opportunity to win prizes than with more mundane advertising that offers little in the way of incentive. When running such
Sweepstakes and Promotions: Winning the Marketing Grand Prize Read More »
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