November 8, 2017 Last week, the U.S. Securities and Exchange Commission (“SEC” or “Commission”) issued a statement questioning the marketing practices of certain cryptocurrency companies and the celebrities and social media influencers who endorse their virtual currencies. What should influencers know about the SEC’s recent warning?
September 12, 2017 The Federal Trade Commission (“FTC”) recently announced that it had reached a settlement in an investigation of social media influencers’ alleged deceptive business practices. According to the FTC, the subject administrative complaint was the agency’s first ever investigation of individual social media influencers for product endorsement-related practices. What was the nature of …
FTC Settles Landmark Social Media Influencer Investigation Read More »
April 24, 2017 For the first time, the Federal Trade Commission (the “FTC” or “Commission”) has contacted, and questioned the product endorsement practices of, dozens of social media influencers – individuals who are powerful, popular and relevant enough to influence others within their online social sphere. Influencers provide product endorsements through social media platforms, such …
FTC Trains Its Sights on Social Media Influencers Read More »
September 7, 2016 Social media “influencers” – individuals who are powerful, popular and relevant enough to influence others within their online social sphere – generate ad dollars, product endorsement opportunities and other revenue streams using social media platforms such as Facebook, YouTube, Instagram, Twitter, Snapchat, Pinterest and Twitch. However, as social networks become more interactive …
Legal Concerns for Social Media Influencers: Intellectual Property Read More »
January 26, 2015 On January 7, 2015, the Florida State Court of Appeals for the Fourth District ruled that Florida citizens only have a “minimal” expectation of privacy in their social media accounts, even if the accounts are set to their maximum privacy settings. Although the underlying case pertained to a personal injury lawsuit, the …
In an earlier blog post, we addressed some of the legal issues facing social media stars, such as paid endorsement disclosures and trademark infringement. In addition to legal issues, there are also assorted practical business decisions that social media personalities must address in order to be successful. One of the most basic skills that every …
#136888792 / gettyimages.com Over the past few years, a new type of celebrity has emerged: the social media star. These are individuals that have achieved a level of fame through various digital media outlets (i.e. YouTube, Instagram, Vine, Facebook, Twitter, personal blogs, etc.). Social media stardom is a relatively new phenomenon that is quickly starting …
Legal and Business Concerns of the Newly Minted Social Media Star Read More »
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