social media influencer

FTC Clarifies Influencer Law with New Sponsorship Disclosure Guide

Blog, Internet Law, Journal, Online Marketing & Advertising Law /

On November 5, 2019, the Federal Trade Commission released a new guide, “Disclosures 101 for Social Media Influencers” (the “Guide”), in an attempt to curtail the scourge of deceptive ads published by social media influencers. In the past, we have blogged about how advertisers and influencers have come under investigation for failing to adequately disclose […]

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SEC Issues Warning to Social Media Influencers Endorsing Cryptocurrencies

Blog, Internet Law, Journal, Online Gambling Law, Online Marketing & Advertising Law /

November 8, 2017 Last week, the U.S. Securities and Exchange Commission (“SEC” or “Commission”) issued a statement questioning the marketing practices of certain cryptocurrency companies and the celebrities and social media influencers who endorse their virtual currencies. What should influencers know about the SEC’s recent warning?

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FTC Settles Landmark Social Media Influencer Investigation

2 Comments / Blog, Journal, Online Gambling Law /

September 12, 2017 The Federal Trade Commission (“FTC”) recently announced that it had reached a settlement in an investigation of social media influencers’ alleged deceptive business practices.  According to the FTC, the subject administrative complaint was the agency’s first ever investigation of individual social media influencers for product endorsement-related practices. What was the nature of

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