social media influencer

influencer marketing

Influencer Marketing 101: The Basics

Influencer marketing is a form of social media marketing involving endorsements and product placement provided by influencers — people and organizations who have a purported expert level of knowledge or social influence in their field. To put it simply, companies hire individuals with a large social media following to promote products/services through their personal accounts. […]

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NFT-Influencer Contracts: Don't Get Cancelled - Klein Moynihan Turco LLP

NFT-Influencer Contract: Don’t Get Cancelled

In this age of Social Media, NFT minters and businesses in general are enlisting the advertising services of influencers – people whose online popularity and relevance grant them influence over others within their social spheres. Many influencers will make product endorsements on behalf of advertisers through social media platforms (such as Facebook, YouTube, Instagram, and TikTok)

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Why Social Media Influencers Should Form LLCs - Klein Moynihan Turco LLP

Why Social Media Influencers Should Form LLCs

As defined by the Screen Actors Guild (SAG-AFTRA), social media influencers are “popular content creators who have amassed a social media following that they capitalize on by making deals with advertisers to promote brands through the Influencer’s creative content, which they distribute through their social media feeds.” Like businesses, influencers (even though they may be

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Legal Concerns for Product Endorsements by Social Media Influencers - Klein Moynihan Turco LLP

Legal Concerns for Product Endorsements by Social Media Influencers

In the endless search for new and creative ways to promote products, many advertisers are enlisting the service of social media influencers (“Influencers”) – people whose online popularity and relevance grant them influence over others within their social sphere. Many influencers will make product endorsements on behalf of advertisers through social media platforms (such as Facebook,

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The Legal Implications of Social Media Marketing in 2021- Klein Moynihan Turco LLP

The Legal Implications of Social Media Marketing in 2021

Social media platforms have become an increasingly common forum for social interactions around the globe.  To illustrate their burgeoning popularity, Facebook, alone, garners about 1.9 billion unique daily users.  Given the widespread usage of social media by consumers, many businesses are exploring ways to use these platforms as marketing vehicles.  Social media marketing efforts may

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influencer law

Influencer Law and Contract Disputes

FabFitFun. Inc. (“FabFitFun”), the seasonal beauty box-by-mail company, has sued JFF Entertainment, LLC (“JFF) for breach of contract. In its lawsuit, FabFitFun alleges that JFF never provided the social media endorsements that it had contracted to provide from actors Cara Delevingne, Sarah Hyland, and Ashley Benson. FabFitFun was careful to point out that the lawsuit

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