October 30, 2015 Yes, You too Mobile App Operators! While some mobile app operators might be tempted to forego posting a privacy policy in their mobile app interface, making a privacy policy available to consumers is actually required by state and federal law. Furthermore, it makes sense from a customer-relations perspective to keep your […]
Why Every Mobile App Needs a Privacy Policy Read More »
A Message to Mobile App Operators Any business or other entity that operates/offers a mobile application, or “app,” should ensure that there is an End-User License Agreement (“EULA”) in place that will govern the relationship between end-users and the subject mobile app operator in connection with that app, its various uses and associated product and
Why End-User License Agreements for Mobile Apps Are Needed Read More »
August 17, 2015 Last Thursday, the Federal Trade Commission (the “FTC” or “Commission”) announced that it had settled its lawsuit against Mr. Avrom Lasarow in connection with a number of allegedly deceptive mobile apps. Mr. Lasarow’s “Mole Detective” apps purported to detect the skin cancer melanoma in moles on users’ skin. What can app providers
Marketer to Pay $58K to FTC for Allegedly Deceptive Mobile Apps Read More »
On the heels of the release of the Digital Advertising Alliance’s self-regulatory guidelines for the mobile app industry, the National Telecommunications and Information Administration (“NTIA”) recently published a draft Short Form Notice Code of Conduct to Promote Transparency in Mobile App Practices (“Mobile App Code of Conduct”). The Mobile App Code of Conduct provides guidance
Voluntary Mobile App Code of Conduct Draft Issued Governing Privacy Notices Read More »
On the heels of recent developments affecting how mobile applications (Apps) collect, use and share consumers’ personally identifiable information (PII), the Digital Advertising Alliance (DAA) has released new guidance for the industry. The self-regulatory principles found within the DAA’s guidance apply consistently across marketing channels and extend to App developers and owners, ad networks, App
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