April 15, 2019
Mobile App Contests: A Potent Marketing Pairing
Over the past few years, businesses have discovered that mobile applications (or “apps”), when used to conduct sweepstakes and other promotional contests, represent a potent means to attract new customers and create positive interactions with existing customers. Unsurprisingly, given these trends in merging marketing with technology, there has been a proliferation of mobile apps designed specifically to provide business owners with a platform through which to host their mobile app contests.
While mobile app contests provide business owners with a marketing match made in heaven, there is a complex array of legal regulations and rules that apply to each separately, as well as unique legal issues that arise when they are used together. Given the numerous distinct and overlapping laws that apply to mobile apps and contests, it is essential that business owners retain attorneys who have experience in each of these areas prior to initiating a mobile app contest.
What Laws Apply to Mobile App Contests?