Mobile App

Mobile App Contests

April 15, 2019 Mobile App Contests: A Potent Marketing Pairing Over the past few years, businesses have discovered that mobile applications (or “apps”), when used to conduct sweepstakes and other promotional contests, represent a potent means to attract new customers and create positive interactions with existing customers.  Unsurprisingly, given these trends in merging marketing with …

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What a Mobile App Lawyer Can Do for You

December 19, 2018 Mobile App Lawyers Provide Legal Guidance for Mobile App Businesses Mobile applications, also referred to as “apps,” have become invaluable tools for businesses hoping to stay engaged with their customers in the mobile age.  When developed properly, Apps can provide businesses with a relatively low-cost means of facilitating e-commerce transactions, delivering content, …

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mobile app end user license agreement

Mobile App End User License Agreements Are Essential

In almost every instance, the End User License Agreement (“EULA”) associated with a mobile application (or “app”) is the primary legal document memorializing the terms and conditions that will govern the relationship between End Users and the subject mobile app provider. Given this unique role, End User License Agreements are absolutely vital in terms of …

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Mobile App Sweepstakes and Social Media – A Legal Perspective

October 19, 2017 Mobile App Sweepstakes Are an Effective Tool for Business Owners Businesses are increasingly looking to harness two of the most dynamic means of consumer interaction, mobile applications (or “apps”) and social media, in connection with marketing sweepstakes and other promotional offerings to existing and prospective customers.  In conjunction with this trend, there …

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Obtaining Counsel from a Mobile App Attorney Is a Must

Mobile App Attorneys Provide Necessary Guidance for Your Mobile App Business May 25, 2015 Mobile applications, or “apps,” are becoming an indispensable tool for a wide range of businesses, from brick-and-mortar entities, to strictly mobile-based operations.  Apps offer a cost-effective means of delivering content, strengthening consumer loyalty and enhancing the consumer experience.  Mobile apps have …

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FTC and Amazon Withdraw Appeals in In-App Purchasing Lawsuit

April 7, 2017 Last year, we reported that a federal judge had found Amazon liable for charging customers for unauthorized in-app purchases made by the customer’s respective children in an action filed by the Federal Trade Commission (“FTC” or the “Commission”).  This week, the FTC announced that both Amazon and the Commission will withdraw their …

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