all-natural

All Natural Marketer Found to have Violated the FTC Act

December 14, 2016 On December 5, 2016, the Federal Trade Commission (“FTC” or “Commission”) issued an opinion finding that California Naturel, Inc. (“CNI”) had violated the FTC Act by falsely marketing its sunscreen products as “all natural,” despite the presence of a synthetic substance.  CNI sought to avoid summary judgment by arguing that after the […]

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FTC Announces Four False “All-Natural” Claim Settlements

July 14, 2016 On Wednesday, the Federal Trade Commission (“FTC”) announced its settlement with four separate companies, each alleged to have falsely advertised its respective products as “all-natural.”  The products, including sunscreen, shampoo, and body lotion, are all alleged to have contained some synthetic ingredients despite the companies’ claims that such products are “all-natural.” What

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