Promotional contests and sweepstakes are an effective and cost efficient means to generate buzz and often sales of a given product or service. Consumers are often incentivized to make a purchase by the allure of the chance to win a valuable prize. However, when designing a sweepstakes, it is important to be mindful of the […]
Why Your Sweepstakes Needs “No Purchase Necessary” Language Read More »
This blog post was updated on May 30th, 2022 for comprehensiveness. Promotional contests and sweepstakes are particularly effective ways of creating brand awareness and attracting new customers. Unlike static, non-interactive banner advertisements, sweepstakes promotions are a great means to entice and incentivize consumer engagement with the allure of prizes and other benefits. When using sweepstakes as a promotional
Sweepstakes Disclaimers: Don’t Put Your Promotion at Risk Read More »
We have frequently written about the marketing benefits associated with the use of promotional contests and sweepstakes. Promotional contests and sweepstakes often appear on social media platforms, which provide companies with a free and effective means to increase the number of consumers participating in their respective contests. While companies must abide by the laws governing
Creating a Viral (And Legally Compliant) “Pin to Win” Contest Read More »
The use of promotional contests, games and sweepstakes marketing can be a dynamic and cost-effective way to increase sales, build a database of interested consumers and otherwise increase brand awareness and buzz. Consumers are more easily attracted to your marketing message by the opportunity to win prizes than with more mundane advertising. However, there are
How To Use Promotional Marketing The Legal Way Read More »
In general, a lottery exists when entrants pay for the chance to win a prize. States alone reserve the right to administer lotteries. Businesses can eliminate one element of what would otherwise be an illegal lottery, in order to transform it into a legal promotional game. If the requirement to pay to enter is removed,
New York Sweepstakes Law: Are You Compliant? Read More »
This week, Governor Andrew Cuomo and the New York State Legislature agreed to a budget deal that will bring mobile sports betting to the State through a unique NY sports gambling law. Upon the Governor’s signature, NY sports gambling is primed to become the nation’s largest market. However, New York is taking a somewhat novel
Agreement Reached to Enact NY Sports Gambling Law Read More »
Businesses often employ sweepstakes promotions as a marketing vehicle to promote their goods and services. Sweepstakes can also constitute the business itself, e.g., Publishers Clearing House. When done well, sweepstakes can become cultural phenomena, such as the McDonald’s Monopoly sweepstakes promotion. Alternatively, when done poorly, sweepstakes can have adverse business consequences and cause marketing teams
Running a Sweepstakes? Beware of Triggering the Sweepstakes Consideration Element Read More »
The last decade has seen significant legal gyrations surrounding the field of federal Wire Act law, with each development drawing substantial attention and scrutiny. The most recent example of this occurred in the last week, when a filing at the First Circuit Court of Appeals set off a flurry of speculation concerning potential implications for
Wire Act Law Developments Read More »
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