Sweepstakes & Gaming Law

New Jersey's Sports Gambling Marketing- Klein Moynihan Turco

New Jersey Becomes America’s Largest Sports Betting Market

Blog, Journal, Online Gambling Law, Sweepstakes & Gaming Law /

In June 2018, legal sports betting in New Jersey became a long-awaited reality. There are currently eight online/mobile platforms offering sports gambling in New Jersey. To generate business through sports gambling marketing, the sportsbooks utilize the services of affiliates (i.e., entities and individuals involved in promoting, marketing, and directing business to online sports gambling websites).  […]

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Fantasy Sports Opinion Letter

Does Your Business Need a Fantasy Sports Opinion Letter?

6 Comments / Blog, Internet Law, Online Gambling Law, Sweepstakes & Gaming Law /

Although the proposed merger between FanDuel and DraftKings (the two largest daily fantasy sports service providers) was called off years ago, the fantasy sports industry has only continued to thrive and evolve since then.  In recent years, many states have passed laws legalizing and regulating fantasy sports contests.  In addition to these statutes, federal laws and state common

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No Purchase Necessary

Why Your Sweepstakes Needs “No Purchase Necessary” Language

810 Comments / Blog, Sweepstakes & Gaming Law /

Promotional contests and sweepstakes are an effective and cost efficient means to generate buzz and often sales of a given product or service.  Consumers are often incentivized to make a purchase by the allure of the chance to win a valuable prize. However, when designing a sweepstakes, it is important to be mindful of the

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sweepstakes disclosures

Sweepstakes Disclaimers: Don’t Put Your Promotion at Risk

10 Comments / Blog, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

This blog post was updated on May 30th, 2022 for comprehensiveness. Promotional contests and sweepstakes are particularly effective ways of creating brand awareness and attracting new customers. Unlike static, non-interactive banner advertisements, sweepstakes promotions are a great means to entice and incentivize consumer engagement with the allure of prizes and other benefits. When using sweepstakes as a promotional

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Creating a Viral and Legally Compliant "Pin to Win" Contest- Klein Moynihan Turco

Creating a Viral (And Legally Compliant) “Pin to Win” Contest

10 Comments / Blog, Journal, Online Gambling Law, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

We have frequently written about the marketing benefits associated with the use of promotional contests and sweepstakes.  Promotional contests and sweepstakes often appear on social media platforms, which provide companies with a free and effective means to increase the number of consumers participating in their respective contests. While companies must abide by the laws governing

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How to Use Promotional Marketing the Legal Way: Klein Moynihan Turco LLP

How To Use Promotional Marketing The Legal Way

10 Comments / Blog, Online Gambling Law, Online Marketing & Advertising Law, Publications, Sweepstakes & Gaming Law /

The use of promotional contests, games and sweepstakes marketing can be a dynamic and cost-effective way to increase sales, build a database of interested consumers and otherwise increase brand awareness and buzz. Consumers are more easily attracted to your marketing message by the opportunity to win prizes than with more mundane advertising. However, there are

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NY sports gambling law- Klein Moynihan Turco

Agreement Reached to Enact NY Sports Gambling Law

Blog, Online Gambling Law, Sweepstakes & Gaming Law /

This week, Governor Andrew Cuomo and the New York State Legislature agreed to a budget deal that will bring mobile sports betting to the State through a unique NY sports gambling law.  Upon the Governor’s signature, NY sports gambling is primed to become the nation’s largest market. However, New York is taking a somewhat novel

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