Sweepstakes & Gaming Law

sweepstakes disclosures

Sweepstakes Disclaimers: Don’t Put Your Promotion at Risk

8 Comments / Blog, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

This blog post was updated on May 30th, 2022 for comprehensiveness. Promotional contests and sweepstakes are particularly effective ways of creating brand awareness and attracting new customers. Unlike static, non-interactive banner advertisements, sweepstakes promotions are a great means to entice and incentivize consumer engagement with the allure of prizes and other benefits. When using sweepstakes as a promotional […]

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Creating a Viral and Legally Compliant "Pin to Win" Contest- Klein Moynihan Turco

Creating a Viral (And Legally Compliant) “Pin to Win” Contest

10 Comments / Blog, Journal, Online Gambling Law, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

We have frequently written about the marketing benefits associated with the use of promotional contests and sweepstakes.  Promotional contests and sweepstakes often appear on social media platforms, which provide companies with a free and effective means to increase the number of consumers participating in their respective contests. While companies must abide by the laws governing

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How to Use Promotional Marketing the Legal Way: Klein Moynihan Turco LLP

How To Use Promotional Marketing The Legal Way

9 Comments / Blog, Online Gambling Law, Online Marketing & Advertising Law, Publications, Sweepstakes & Gaming Law /

The use of promotional contests, games and sweepstakes marketing can be a dynamic and cost-effective way to increase sales, build a database of interested consumers and otherwise increase brand awareness and buzz. Consumers are more easily attracted to your marketing message by the opportunity to win prizes than with more mundane advertising. However, there are

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NY sports gambling law- Klein Moynihan Turco

Agreement Reached to Enact NY Sports Gambling Law

Blog, Online Gambling Law, Sweepstakes & Gaming Law /

This week, Governor Andrew Cuomo and the New York State Legislature agreed to a budget deal that will bring mobile sports betting to the State through a unique NY sports gambling law.  Upon the Governor’s signature, NY sports gambling is primed to become the nation’s largest market. However, New York is taking a somewhat novel

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Running a sweepstakes? Discuss 'sweepstakes consideration' with a sweepstakes lawyer

Running a Sweepstakes? Beware of Triggering the Sweepstakes Consideration Element

Blog, Online Gambling Law, Sweepstakes & Gaming Law /

Businesses often employ sweepstakes promotions as a marketing vehicle to promote their goods and services. Sweepstakes can also constitute the business itself, e.g., Publishers Clearing House.  When done well, sweepstakes can become cultural phenomena, such as the McDonald’s Monopoly sweepstakes promotion. Alternatively, when done poorly, sweepstakes can have adverse business consequences and cause marketing teams

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Fantasy Sports Lawsuit, FanDuel

Daily Fantasy Sports Law News: Class Action Lawsuit Filed Against FanDuel

Blog, Sweepstakes & Gaming Law /

In a substantial development in the world of daily fantasy sports law, a behemoth in the industry, FanDuel, has been named in a multi-state class action lawsuit involving its online sportsbook platform.  The lawsuit alleges various state consumer protection law violations which, the plaintiff claims, resulted in sports bettors being induced into risky wagers that

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