Sweepstakes & Gaming Law

Why Your Sweepstakes Needs a Privacy Policy - Klein Moynihan Turco LLP

Why Your Sweepstakes Promotion Needs A Privacy Policy

Blog, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

Sweepstakes Privacy Policies: A Key Aspect of Sweepstakes Promotions Promotional contests, giveaways, and sweepstakes are invaluable tools for businesses looking to attract new customers and build a customer database. Sweepstakes drive consumers to provide their information to a business in exchange for the chance to win prizes and other benefits. Please take note that, for each sweepstakes, a […]

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How to Design An NFT Giveaway Like MCD's McRib - Klein Moynihan Turco LLP

How the McRib Became An NFT Giveaway

Blog, Online Gambling Law, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

Before reintroducing the McRib in its restaurants on November 1st, McDonald’s created an NFT (short for non-fungible token) giveaway to celebrate the 40th anniversary of launching this seasonal sandwich. By turning its attention to the Internet, McDonald’s was able to secure an audience infatuated with the newness of NFTs, as well as connect with loyal McRib

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New Jersey's Sports Gambling Marketing- Klein Moynihan Turco

KMT’s David Klein Weighs in: Surprise NJ Vote Shows NCAA Betting Concerns May Linger

Publications, Sweepstakes & Gaming Law /

By Zachary Zagger for Law360 Law360 (November 3, 2021, 9:05 PM EDT) — New Jersey voters this week shot down a constitutional referendum to allow sports betting on in-state college teams, a move that came as a surprise to legal experts and could reveal lingering concerns about undermining the integrity of college sports. The Garden

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Sweepstakes Rules - Carved in Stone - Klein Moynihan Turco LLP

Sweepstakes Rules: Carved in Stone

8 Comments / Journal, Online Gambling Law, Sweepstakes & Gaming Law /

Promotional contests and sweepstakes are increasingly popular marketing methods. However, many prospective sweepstakes operators may not be aware of or fully understand the importance of the sweepstakes rules governing the applicable contests. Unlike other marketing means, sweepstakes promotions cannot be adjusted or terminated mid-campaign, based simply on the desires of the sponsor. The parameters of the

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Sweepstakes and Promotions - Klein Moynihan Turco LLP

Sweepstakes and Promotions: Winning the Marketing Grand Prize

4 Comments / Blog, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

Sweepstakes and promotional games are a dynamic and cost-effective way to develop a database of engaged consumers and otherwise increase brand awareness. Consumers are more easily attracted to your marketing message or brand by the opportunity to win prizes than with more mundane advertising that offers little in the way of incentive. When running such

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Coinbase Sued for Misleading Sweepstakes Advertising- Klein Moynihan Turco LLP

Coinbase Sued for Misleading Sweepstakes Advertising

Blog, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

On October 19, Coinbase Global, Inc. (“Coinbase”) filed a motion to compel arbitration in the proposed class action arising out of its “Dogecoin Sweepstakes.” Dogecoin traders (collectively, “Traders”) brought a class action lawsuit against Coinbase and Marden-Kane, Inc. (“MKI”) (collectively the “Defendants”) for allegedly engaging in false, deceptive and misleading sweepstakes advertising. Coinbase, one of the largest online

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NFT Contests and NFT Sweepstakes -Klein Moynihan Turco LLP

NFT Contests and NFT Sweepstakes: What Businesses Need to Know

Blog, Sweepstakes & Gaming Law /

NFTs (short for non-fungible tokens) represent a rapidly-growing industry in the online space.  As evidence of this trend, sales of NFTs exceeded $2 billion in the first quarter of 2021 alone.  In an effort to attract consumers in this increasingly competitive environment, NFT purveyors frequently turn to promotional NFT contests as a marketing tool.  However,

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