Sweepstakes and similar promotional contests can be cost-effective means of marketing a product, service or brand based, in part, on the buzz generated by the allure of prizes. Sweepstakes can also be a useful method for generating sales/purchases. However, various laws can make generating sales via promotional contests a risky endeavor if the purchase of […]
Can a Sweepstakes Require a Purchase to Enter? Read More »
The Federal Trade Commission released an influencer sponsorship guide in 2019, “Disclosures 101 for Social Media Influencers” (the “Guide”), in an attempt to curtail the scourge of deceptive ads published by social media influencers. In the past, we have blogged about how advertisers and influencers have come under investigation for failing to adequately disclose their professional relationships.
Legal Perspective on Influencer Sponsorship and Testimonials Read More »
The mobile space is currently inundated with mobile apps that serve myriad purposes. If you are in need of a mobile application for a certain function, it’s more than likely that there’s an app for that. Within that competitive environment, it is becoming increasingly difficult for mobile app operators to differentiate their offerings from the crowd and attract
Make Your Mobile App Sweepstakes More Appealing Read More »
Sweepstakes Guidelines Help Ensure Fair Play State and federal governmental bodies in the United States have established a comprehensive framework of laws, rules, and regulations applicable to sweepstakes promotions. These sweepstakes guidelines are designed to limit potential abuse and help ensure that sweepstakes and similar promotions are conducted as part of a fair and open
Sweepstakes Guidelines: Laws, Rules and Regulations Governing Sweepstakes Promotions Read More »
The Fantasy Sports Trade Association (“FSTA”) (now the Fantasy Sports & Gaming Association (“FSGA”)) reported that the daily fantasy sports (“DFS”) industry generated $2.91 billion in 2018 and that the entire fantasy sports market was worth as much as $7.22 billion that same year. It has recently been reported that the fantasy sports market is
Ask a Fantasy Sports Lawyer: Is DFS Considered Gambling? Read More »
In 2018, Utah Senator Orrin Hatch drafted a bill intended to create a framework for federal sports gambling. Readers of this blog will recall that on the eve of the 2018 football season, Senator Hatch, an original author of the Professional and Amateur Sports Protection Act (“PASPA”), gave a floor speech foreshadowing that such a bill was in the
Once Upon a Federal Sports Gambling Bill Read More »
In June 2018, legal sports betting in New Jersey became a long-awaited reality. There are currently eight online/mobile platforms offering sports gambling in New Jersey. To generate business through sports gambling marketing, the sportsbooks utilize the services of affiliates (i.e., entities and individuals involved in promoting, marketing, and directing business to online sports gambling websites).
New Jersey Becomes America’s Largest Sports Betting Market Read More »
Although the proposed merger between FanDuel and DraftKings (the two largest daily fantasy sports service providers) was called off years ago, the fantasy sports industry has only continued to thrive and evolve since then. In recent years, many states have passed laws legalizing and regulating fantasy sports contests. In addition to these statutes, federal laws and state common
Does Your Business Need a Fantasy Sports Opinion Letter? Read More »
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