“Super Bowl” Sweepstakes: Leave “Super Bowl” and Consideration Out of Your Contests!
If you are interested in running a legal contest related to the “Big Game,” you should leave the “Super Bowl” trademark and the element of consideration out of the equation. Contests are a terrific way to promote a brand and increase revenue. However, when sweepstakes promotions are structured incorrectly, the consequences may include reputational harm, […]
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