What is more enticing than the opportunity to win something? An increasing number of companies are betting that consumers will be drawn by the chance to win exciting prizes. With this in mind, many businesses have discovered effective ways to increase awareness of their brands through the use of sweepstakes and other promotions. Before deciding […]
What’s the Difference Between a Raffle and a Sweepstakes? Read More »
The marketing industry continues to generate interest in various brands, products, and services by offering unique and engaging sweepstakes promotions. Companies design contests to reach all kinds of consumers, including music aficionados. Take the new Dire Straits sweepstakes: the band is giving away multiple copies of its soon-to-be released digitally remastered, “Money for Nothing” album
Sweepstakes Law: Money for Nothing, Album for Free? Read More »
The short answer is a resounding, Yes! Many of our blogs that cover sweepstakes rules often focus on the material provisions that should be contained in contest rules, including, eligibility, means of entry, prizes, duration of the sweepstakes, etc. A recent Ninth Circuit Court of Appeals decision highlights yet another important provision that must be
Do Sweepstakes Rules Need a Mandatory Arbitration Clause? Read More »
McDonalds is one of the most iconic brands in the world. The Golden Arches are internationally recognized and certainly lure would-be customers into the fast-food chain. It is no wonder that the company has repeatedly used widely known sweepstakes contests to attract new customers and to bring existing ones back in, over and again. Their
Hungry for Sweepstakes Rules? Read More »
Historically, companies have used sweepstakes and contests to market their products and services. It is undeniable that these tools attract new customers and help to retain existing ones. The basis for such promotions certainly appeals to many consumers: the chance to win something. But did you know that there are significant differences between the two
Take Your Marketing up a Notch With a Sweepstakes or Contest! Read More »
Sweepstakes marketing campaigns are creative methods by which to spark interest in a business’ goods and/or services. Many companies are coming up with new and innovative contests to generate and retain a loyal client base. A fundamental concern to be aware of, however, when planning a promotion is to ensure that every aspect of your
Court Rules in Favor of Leading Sweepstakes Marketing Promoter Read More »
Running a promotional sweepstakes is an innovative and creative way to attract and retain new customers. However, promoters and administrators must be sure to follow state and federal regulations when crafting their sweepstakes contest rules or risk legal action. One of the most important factors to consider is what is necessary to enter a given
California Court Sides with Coinbase in Sweepstakes AMOE Action Read More »
First off, what is Discord? For the uninitiated, according to its website, “Discord is a voice, video and text communication service used by over a hundred million people to hang out and talk with their friends and communities.” It is further described as comprised of “servers that are organized into topic-based channels where you can
So You Want to Run a Discord Sweepstakes? Be Careful!!! Read More »
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