Sweepstakes & Gaming Law

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Sweepstakes Apps: McDonald’s Sweepstakes Promotion Is Back – with A Twist

Blog, Sweepstakes & Gaming Law /

Smart phones and other mobile devices have become a significant part of everyday life.  Consequently, businesses have sought to engage consumers through this popular medium by creating smart phone-based mobile applications (or “apps”) and related app-based loyalty programs and promotions.  Regardless of the medium or technology involved, one cost effective means of attracting consumers to […]

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Major Crypto Sweepstakes Lawsuit Settlement Announced 

Blog, Sweepstakes & Gaming Law /

Earlier this week, Coinbase and its sweepstakes administrator agreed to the terms of a class action settlement in the matter of Suski v. Coinbase, Inc. After nearly four years of litigation, including a trip to the United States Supreme Court, Plaintiffs accepted $2.25 million dollars to settle their crypto sweepstakes lawsuit.  It is important for

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What Constitutes A Legal Sweepstakes?

Blog, Sweepstakes & Gaming Law /

Legal sweepstakes are an effective means for brands to attract consumer attention and interaction through the allure of possible prize winnings.  Some sweepstakes operators, however, have attempted to create business models based primarily on offering stand-alone forms of serial sweepstakes called “social casinos” or “sweepstakes casinos.” These newer models may run afoul of anti-gambling laws,

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Is a Bitcoin Sweepstakes Promotion Legal?

Blog, Online Marketing & Advertising Law, Sweepstakes & Gaming Law /

Earlier this year, Coinbase ran a Bitcoin sweepstakes promotion offering the chance to win one of six prizes, with the top two prizes amounting to the equivalent of $1,000 USD in Bitcoin (along with merchandise and event tickets). Note that our office has not reviewed the Official Rules for Coinbase’s Bitcoin sweepstakes and, as such,

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Sweepstakes Registration and Bonding Requirements

Blog, Sweepstakes & Gaming Law /

Unique and highly coveted prizes provide an effective means for brands to drive consumer engagement with sweepstakes and promotional contests. Because prizes serve as the lure to entice consumers, sweepstakes operators have an incentive to offer prizes of significant value.  However, business should remain mindful that certain state law requirements may be triggered where prize

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How to Run A Social Media Sweepstakes Promotion

Blog, Sweepstakes & Gaming Law /

Conducting a sweepstakes promotion through a social media venue provides businesses with a potent marketing combination: Sweepstakes sponsors can increase engagement with their social media accounts, while increasing brand awareness through the allure of prizes. However, there are numerous regulatory considerations and social media network rules that apply to each aspect of this marketing approach,

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