Rules of the Game: Marketing Through Sweepstakes David O. Klein, Corporate Counsel January 30, 2015 Sweepstakes and promotional contests are excellent ways for businesses to market their respective products and services, particularly when used in combination with Internet and mobile media. Numerous state and federal laws apply to such games—and businesses must understand these laws, […]
Rules of the Game: Marketing Through Sweepstakes Read More »
January 8, 2015 I’m John Doe, and I Endorse this Product Sweepstakes sponsors have, for many years, required prospective sweepstakes entrants to take some action to promote the respective sponsor’s brand, products and/or services in order to gain entry into a given sweepstakes. Such actions may include submitting a positive testimonial, publishing brand names/images on
Sweepstakes Endorsements and Testimonials: What’s Not to Like? Read More »
November 26, 2014 A frequent topic of our blog posts has been the benefits associated with the use of promotional contests and sweepstakes as exciting vehicles for marketing your business. Promotional contests and sweepstakes often appear on social media platforms, which provide companies with a free and effective means to increase the number of consumers
Tweet to Win: Marketing Through Sweepstakes Promotions on Twitter Read More »
Promotional contests and sweepstakes are a terrific marketing tool for businesses. Social media has provided companies with a free and effective way to increase the number of consumers participating in their promotional contests and sweepstakes. This article discusses the importance of understanding the rules governing such contests, with a specific focus on Facebook’s Terms applicable
Marketing Through Sweepstakes Promotions: A Facebook Perspective Read More »
Do You “Like” Facebook Sweepstakes Entries? Sweepstakes sponsors have, for many years, required prospective sweepstakes entrants to “like” those sponsors’ Facebook pages in order to access the applicable sweepstakes entry pages (or as a means to enter the Sweepstakes themselves). This practice is commonly referred to as “like-gating,” and can be an effective way to
Facebook Issues New Rules for Mobile App-Based Sweepstakes Entries Read More »
Sweepstakes Are an Effective Marketing Tool Promotional contests and sweepstakes are an increasingly popular marketing tool – and for good reason. They provide a cost-effective way to generate publicity and notoriety for a brand or product line. Since most sweepstakes games include both the elements of chance and the awarding of a prize, it is
Consequences for Violating Sweepstakes Registration and Bonding Requirements Read More »
Promotional contests and sweepstakes are an increasingly popular marketing tool – and for good reason. They provide a cost-effective way to generate publicity and notoriety for a brand or product line. However, when designing a sweepstakes it is important to be mindful of the total prize amount, because prizes above certain cash (or cash equivalent)
Sweepstakes: Registration and Bonding Requirements Read More »
Promotional contests and sweepstakes can be a cost-effective and dynamic marketing tool, especially when used in combination with Internet and mobile marketplaces. Despite the appeal, there are myriad state and federal laws that apply to such games, and any would-be sweepstakes operator could incur substantial legal liability if these laws are not followed closely. Games
Sweepstakes Laws, Rules and Legal Challenges Read More »
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