January 11, 2019
We have been providing our blog readers with regular updates on the status of California State Bill AB-2546 (the “Bill”). The latest: As of November 30, 2018, the Bill officially died. The proposed email marketing Bill would have provided stricter requirements for commercial email that was sent either from California or to a California resident’s email address. Given the Bill’s demise, we are interested to see if similar legislation will be proposed in California this year.
Why was the Email Marketing Bill Opposed?