California’s Email Marketing Bill AB-2546 Has Died

January 11, 2019

Email Marketing

We have been providing our blog readers with regular updates on the status of California State Bill AB-2546 (the “Bill”). The latest: As of November 30, 2018, the Bill officially died.  The proposed email marketing  Bill would have provided stricter requirements for commercial email that was sent either from California or to a California resident’s email address. Given the Bill’s demise, we are interested to see if similar legislation will be proposed in California this year.

Why was the Email Marketing Bill Opposed?

The Bill received fierce opposition from the Data & Marketing Association, Association of National Advertisers, Email Sender & Provider Coalition, Email Experience Council, California Manufacturers & Technology Association, Internet Law Center, and Online Lenders Alliance. It was the oppositions’ collective opinion that the email marketing Bill unnecessarily created compliance provisions and liability already adequately addressed by and through the CAN-SPAM Act.

This is not the first time that commercial email advertising legislation has been proposed in California State. In 2008, then Governor Arnold Schwarzenegger vetoed a similar email marketing bill out of concern that it would create excessive litigation. Ten years later, the same concerns remain.

Consult with an Email Marketing Attorney

To help avoid ending up as a defendant in a commercial email marketing lawsuit, it is important to consult with competent email marketing attorneys prior to commencing any marketing campaign. If you are interested in learning more about this topic, or if you have been served with process concerning your email marketing practices, please e-mail us at or call us at (212) 246-0900.

The material contained herein is provided for informational purposes only and is not legal advice, nor is it a substitute for obtaining legal advice from an attorney. Each situation is unique, and you should not act or rely on any information contained herein without seeking the advice of an experienced attorney.

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Related Blog Posts:

California Anti-Spam Bill Would Add Restrictions on Commercial Email Advertising

California Court Issues Big Rulings for Email Marketers

New Canada Anti-Spam Law (CASL) Regulations Take Effect


David Klein

David Klein is one of the most recognized attorneys in the technology, Internet marketing, sweepstakes, and telecommunications fields. Skilled at counseling clients on a broad range of technology-related matters, David Klein has substantial experience in negotiating and drafting complex licensing, marketing and Internet agreements.

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