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Federal Class Action Lawsuit Highlights Importance of Sweepstakes Lawyer

David Klein April 20, 2017

April 20, 2017 Last month, a federal district court in Detroit refused to dismiss a putative class action lawsuit filed against Dunham’s Athleisure Corporation (“Dunham’s”) concerning the regional sporting goods retailer’s sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest

Sweepstakes Law: Prize Limits, Registration and Bonding

David Klein April 17, 2017

April 17, 2017 Prize Amounts Can Have Sweepstakes Law Implications Businesses are increasingly turning to sweepstakes and promotions as a means of attracting new customers and solidifying relationships with existing customers. In this pursuit, business owners may be tempted to offer bigger and more expensive prizes in order to generate

One More Reason to Call a Sweepstakes Lawyer

David Klein February 6, 2017

Last month, an Ohio federal district court refused to dismiss a putative class action lawsuit filed against Foot Levelers, Inc. (“Foot Levelers”) concerning the orthotics maker’s sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest or sweepstakes. How

Yahoo Awarded Over $1.5 Million in Sweepstakes Promotion Lawsuit

David Klein December 1, 2016

December 1, 2016 Last week, a Dallas federal court concluded that Yahoo! Inc. (“Yahoo”) should be paid over $913,000 in attorneys’ fees in connection with its March Madness sweepstakes promotion, bringing Yahoo’s total award in the case to more than $1.5 million. How did the sweepstakes promotion take such a

Sweepstakes Attorneys: Protecting Your Promotions

David Klein October 26, 2016

October 26, 2016 Promotions Law and Sweepstakes Attorneys Conducting a sweepstakes, contest or other form of promotion can be a highly effective way of increasing your customer base, or creating stronger brand loyalty among existing customers. Through the use of a sweepstakes promotion, business owners can capitalize on the excitement

A Sweepstakes Lawyer Can Help Keep Promotion Sponsors out of Hot Water

David Klein September 26, 2016

September 26, 2016 Last Thursday, the Federal Trade Commission (the “FTC” or “Commission”) sued several individuals and businesses in a Los Angeles federal court for engaging in allegedly deceptive sweepstakes sponsorship and marketing practices, reinforcing the importance of consulting an experienced sweepstakes lawyer when formulating and/or sponsoring a promotional contest

Settlement Reached in NYC Marathon Sweepstakes Lawsuit

David Klein September 15, 2016

September 15, 2016 Last Friday, New York Road Runners, Inc. (“Road Runners”) – organizer and operator of the New York City Marathon (the “Marathon”) – reached an agreement to settle a sweepstakes lawsuit filed in connection with the Marathon’s runner selection process. How can sponsors of sweepstakes, contests and drawings

Sweepstakes Lawyers: The Key to a Winning Campaign

David Klein June 17, 2016

June 17, 2016 Sweepstakes Law and Sweepstakes Lawyers Trying to understand the complexities of sweepstakes law can be a daunting task for any layperson – which makes retaining an experienced sweepstakes attorney a prudent decision for any business that chooses to employ this unique and effective marketing tool. Sweepstakes contests

Two Plaintiffs Voluntarily Withdraw from NYC Marathon Sweepstakes Lawsuit

David Klein May 9, 2016

May 9, 2016 This January, we reported on a proposed class action sweepstakes lawsuit filed on behalf of all runners who entered the New York City Marathon’s (“Marathon”) general entry drawing (“Drawing”) between 2010 and 2015. Last month, two of the named plaintiffs voluntarily withdrew their claims against the Marathon’s

Sports Illustrated, Sweepstakes App Provider Announce March Madness Bracket Challenge

David Klein March 14, 2016

March 14, 2016 Last Wednesday, Time Inc.’s “Sports Illustrated” brand and sweepstakes app provider Kizzang LLC (“Kizzang”) announced their upcoming $25 million College Basketball Bracket Challenge. With potential prizes in the millions (or billions) of dollars, how can sweepstakes sponsors minimize their legal risk?

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