The Federal Trade Commission (“FTC”) has settled an investigation into the business practices of A.S. Research, LLC (“A.S. Research) for allegedly making false and misleading health claims in connection with its advertising and sale of the supplement Synovia. 13,221 consumers who bought Synovia will receive checks totaling $774,755. The settlement with A.S. Research prohibits the company “from misrepresenting the results of any scientific study or endorsement and requires them to disclose any material connections they have with endorsers.” This FTC investigation and settlement serve as a good reminder to businesses that they must adhere to FTC marketing regulations or face stiff penalties and potential reputational harm.
How do businesses avoid FTC investigations?[Read More]