Day: April 28, 2021

No Purchase Necessary

Why Your Sweepstakes Needs “No Purchase Necessary” Language

Promotional contests and sweepstakes are an effective and cost efficient means to generate buzz and often sales of a given product or service.  Consumers are often incentivized to make a purchase by the allure of the chance to win a valuable prize. However, when designing a sweepstakes, it is important to be mindful of the …

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sweepstakes disclosures

Sweepstakes Disclaimers: Don’t Put Your Promotion at Risk

Promotional contests and sweepstakes are a particularly effective way of creating brand awareness and attracting new customers and end-users.  Unlike static, non-interactive banner advertisements, sweepstakes are better able to attract eyeballs and incentivize consumer activity through the allure of prizes and other benefits for the potential winners. Despite their utility as a marketing vehicle, businesses …

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