April 24, 2018
On April 16th, the Los Angeles-based artists collaborative, Pizzaboyzzz, sent a Cease and Desist letter to Kendall Jenner for using “Pizza Boys” to brand a clothing line and her Apple radio show. Pizzaboyzzz has been in operation since 2015, and sells merchandise and clothing under the Pizzaboyzzz name. Jenner’s Pizza Boys applications were submitted for publication with the United States Patent and Trademark Office (“USPTO”) on March 27, 2018. Pizzaboyzzz is not a registered mark. Given the foregoing, this matter presents some interesting issues of trademark law.
When deciding on a brand name, what trademark law issues should you consider?