The case captioned Purdue University v. Vintage Brand, LLC is an example of one of the most recent battles in the trademark war between institutions of higher learning and online retailers. In the case at issue, Purdue University alleged that Vintage Brand violated trademark law by selling and manufacturing certain goods (e.g., T-shirts) containing Purdue […]
Trademark Infringement: Universities v. Online Retailers Read More »
In July, the Cleveland baseball team announced that it would be changing its name to the “Cleveland Guardians” and submitted a trademark application on an intent to use basis with the United States Patent and Trademark Office (“USPTO”). Apparently, however, the Cleveland Guardians Roller Derby (“Roller Derby”) had already been using the “Cleveland Guardians” mark
On October 6, the United States Patent and Trademark Office (USPTO) ruled to incorporate the international trademark classification changes adopted by the Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks (“Nice Classification”). The two trademark classification changes will become effective on January 1, 2022. What
Trademark Classification Changes for 2022 Read More »
NCAA college athletes should register their athlete trademarks now that they can take advantage of their name, image, and likeness. Registered trademarks provide strong protections for student athletes’ NIL and facilitate future endorsement and sponsorship opportunities. Why can student athletes now trademark their names, images, and likenesses?
The proverbial battle of David versus Goliath is currently unfolding in United States District Court for the Northern District of California. The Cookie Department, Inc. (“Cookie Department”), a California cookie maker, is embroiled in trademark litigation with sweets superpower, The Hershey Company (“Hershey Co.”). Both allege that the other has engaged in trademark infringement. The
Trademark Infringement: A Kiss of Death? Read More »
While most people have a general idea of what trademark protection entails, there are several important aspects of trademark law that are often unknown or misunderstood. In this post, we will highlight the benefits of trademark protection and some common missteps taken during the trademark application process.
Trademark Application Mistakes You Might Be Making Read More »
On April 9th, the WWE filed several trademarks for the slogan “Then Now Forever Together,” which was used in the signature opening before the WrestleMania event this past weekend. Readers of this blog may be familiar with other brands that use trademarks to protect symbols that set their businesses apart from the crowd. All this
How to Trademark a Phrase or Slogan: The Basics Read More »
When starting a new business and attempting to stand out from the crowd, it is important for business owners to consider how to go about building a strong brand. An essential part of creating good branding is developing a robust trademark. A trademark is a word, phrase, symbol, or design, or a combination thereof, that
A Trademark Lawyer Can Guide you to Obtaining a Strong Trademark Read More »