FTC Targets Brand Owner Policing Search Ad Keywords
August 10, 2016 This Monday, the Federal Trade Commission (the “FTC” or “Commission”) commenced an administrative proceeding against 1-800 Contacts, Inc. (“1-800 Contacts”), alleging that the online contact lens retailer had entered into anti-competitive search ad bidding agreements with its rivals. Should sellers and advertisers be concerned about how they police their brands?
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