Privacy Policy

Why Your Sweepstakes Promotion Needs a Privacy Policy

September 14, 2017 Sweepstakes Privacy Policies: A Key Aspect of Sweepstakes Promotions Promotional contests, giveaways and sweepstakes are invaluable tools for businesses looking to attract new customers.  Unlike simple, unincentivized, requests for consumer information, sweepstakes drive consumers to provide their information to a given business by offering entrants the chance to win prizes and other […]

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Website/App Provider in Hot Water for Ambiguous Privacy Policy

May 1, 2017 Last week, Unrollme Inc.’s (“Unroll.me”) privacy policy came under fire from consumers and privacy advocates in response to news that Unroll.me collects and sells data associated with user email messages. Why should website and mobile app providers have a clear and conspicuous privacy policy?

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NY AG Targets Mobile Health Applications Over Privacy Policy, Misleading Claims Concerns

March 28, 2017 The Office of the New York State Attorney General (“NY AG”) recently announced a settlement of its investigation into the privacy policy and advertising-related business practices of three popular health-based mobile applications.   Each of the applications ostensibly allowed users to track their fitness, and measure vital signs and other heath indicators, as

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Yelp Seeks Dismissal of Consumer Privacy Lawsuit

August 30, 2016 Last Tuesday, the federal district court for the Northern District of California held oral arguments on a motion for summary judgment filed by Yelp in a consumer privacy lawsuit involving other prominent technology companies, including Twitter, Apple and Instagram.  The lawsuit focuses on various application developers’ use of a “find friends” feature,

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Well-Drafted Privacy Policy Saves the Day for GameStop

August 18, 2016 This Tuesday, the Eight Circuit Court of Appeals affirmed a Minnesota federal district court’s dismissal of a website user’s lawsuit and prospective class action involving the privacy policy and information sharing practices of video game retailer and magazine publisher GameStop, Inc. d/b/a Game Informer (“GameStop”). How important are website privacy policies?

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Why Every Mobile App Needs a Privacy Policy

October 30, 2015 Yes, You too Mobile App Operators!   While some mobile app operators might be tempted to forego posting a privacy policy in their mobile app interface, making a privacy policy available to consumers is actually required by state and federal law. Furthermore, it makes sense from a customer-relations perspective to keep your

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Google Wins Dismissal of Privacy Policy Lawsuit

July 22, 2015 Last week, a U.S. District Court Judge for the Northern District of California dismissed a lawsuit against Google, Inc. (“Google”) alleging that the technology giant violated the terms of its own privacy policy by disclosing Android device users’ names, e-mail addresses and locations to third parties without the users’ permission. What was

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Mobile Tracking Service Provider Settles Privacy Policy Violation Claims

April 27, 2015 Nomi Technologies (“Nomi”) provides brick-and-mortar retail outlets with a means to track consumers’ mobile devices as they move in and around their respective stores. This data can be used by retailers to gain insight into certain consumer behavior and associated commercial interactions. Nomi has recently agreed to settle Federal Trade Commission (“FTC”)

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