Marketing

Promotional Marketing Concerns Associated with Online and Mobile Media- KMT

Promotional Marketing Concerns Associated with Online and Mobile Media

12 Comments / Blog, Online Marketing & Advertising Law, Publications, Trademark & Copyright Law /

The use of promotions and contests in connection with online and mobile marketing can be a dynamic and cost-effective way to increase conversions, build a database of engaged consumers and increase brand awareness. However, businesses must be aware of the fact that governmental entities, such as the Federal Trade Commission (“FTC”), are tasked with regulating, […]

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Weight Loss Marketing Companies Settle FTC Claims

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April 27, 2017 Last week, the Federal Trade Commission (“FTC”) announced a $32 million settlement with NutriMost, LLC, NutriMost Doctors, LLC and their owner (collectively, “Defendants”).  The FTC alleged that the Defendants’ weight loss marketing materials misled consumers into believing that the Defendants’ product would cause consumers to lose 20-40 pounds in 40 days.  According

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FTC Targets Tech Support Companies for Deceptive Pop-Up Marketing

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October 13, 2016 Yesterday, the Federal Trade Commission (“FTC”) announced that a temporary restraining order had been issued by a court of law against five related tech support companies and their respective principals (the “Defendants”), that allegedly had engaged in a campaign of deceptive pop-up marketing.  Specifically, the FTC contends that dating back to 2013,

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FTC Clamps Down on Nationwide Deceptive Marketing Campaign

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May 5, 2016 Last week, the Federal Trade Commission (“FTC”) filed suit against several related companies in connection with a nationwide campaign of deceptive magazine and newspaper marketing and solicitation practices. What are the nature of the allegations that the FTC has made in its deceptive marketing lawsuit?

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New York Attorney General To Investigate T-Mobile For Deceptive Marketing Practices

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December 9, 2015 T-Mobile US, Inc. (“T-Mobile”) currently finds itself in hot water as New York Attorney General Eric Schneiderman’s office opens an investigation into the company’s “Un-Carrier” advertising campaign.   Amid consumer outcry over alleged misleading advertising and deceptive marketing practices, there have also been calls urging the Consumer Financial Protection Bureau to undertake an

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Planet Fitness Settles with NYAG over Tanning Marketing

1 Comment / Blog, Journal, Online Marketing & Advertising Law, Telemarketing Law /

December 1, 2015 On November 24, 2015, the Attorney General for the State of New York announced a settlement with Planet Fitness Holdings, LLC and its subsidiaries, Pla-Fit Franchise, LLC (together “Planet Fitness”) concerning Planet Fitness’s marketing of its tanning services. Among other things, Planet Fitness agreed to stop making health-related claims in promoting its

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