Marketing

Weight Loss Marketing Companies Settle FTC Claims

April 27, 2017 Last week, the Federal Trade Commission (“FTC”) announced a $32 million settlement with NutriMost, LLC, NutriMost Doctors, LLC and their owner (collectively, “Defendants”).  The FTC alleged that the Defendants’ weight loss marketing materials misled consumers into believing that the Defendants’ product would cause consumers to lose 20-40 pounds in 40 days.  According …

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FTC Targets Tech Support Companies for Deceptive Pop-Up Marketing

October 13, 2016 Yesterday, the Federal Trade Commission (“FTC”) announced that a temporary restraining order had been issued by a court of law against five related tech support companies and their respective principals (the “Defendants”), that allegedly had engaged in a campaign of deceptive pop-up marketing.  Specifically, the FTC contends that dating back to 2013, …

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Lumosity Settles FTC Lawsuit for $2 Million

January 5, 2106 Yesterday, the “brain training” company Lumos Labs, Inc. d/b/a “Lumosity” agreed to pay $2 million to settle a Federal Trade Commission (“Commission” or “FTC”) lawsuit filed in connection with Lumosity’s advertising practices. How can advertisers think ahead to avoid similar regulatory issues?

New York Attorney General To Investigate T-Mobile For Deceptive Marketing Practices

December 9, 2015 T-Mobile US, Inc. (“T-Mobile”) currently finds itself in hot water as New York Attorney General Eric Schneiderman’s office opens an investigation into the company’s “Un-Carrier” advertising campaign.   Amid consumer outcry over alleged misleading advertising and deceptive marketing practices, there have also been calls urging the Consumer Financial Protection Bureau to undertake an …

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Planet Fitness Settles with NYAG over Tanning Marketing

December 1, 2015 On November 24, 2015, the Attorney General for the State of New York announced a settlement with Planet Fitness Holdings, LLC and its subsidiaries, Pla-Fit Franchise, LLC (together “Planet Fitness”) concerning Planet Fitness’s marketing of its tanning services. Among other things, Planet Fitness agreed to stop making health-related claims in promoting its …

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