Much like the recent actions taken by the New York Attorney General, the Federal Trade Commission (“FTC”) has been cracking down on fake online review practices. According to the FTC’s Product Endorsement and Testimonial Guidelines, it is a violation of the FTC Act where advertisers use testimonials if they are not accompanied by generalized information […]
ADT Settles Fake Online Review Suit with FTC Read More »
Last week, two Chicago-based text message marketers, CPA Tank, Inc. and Eagle Web Assets, Inc., settled a case brought against them by the Federal Trade Commission (“FTC”). The FTC complaint alleged that the text message marketers were part of a scheme that sent millions of unwanted text messages to consumers and used gift cards to
Text Message Marketers Settle Suit with FTC Read More »
The Federal Trade Commission (“FTC”) recently entered into a court-approved settlement agreement with Jason Q. Cruz, individually and doing business as Appidemic, Inc., who was accused of transmitting unsolicited commercial text messages offering consumers free merchandise, including $1,000 gift cards to large retailers and iPads. According to the FTC, none of the merchandise actually was
Alleged Text Message Spammer Settles with FTC Read More »
In 2008, Bryon Wolf and Roy Eliasson settled deceptive marketing charges filed against them and their company, Suntasisa Marketing, Inc., by the Federal Trade Commission (FTC). Mr. Wolf and Mr. Eliasson were ordered to pay $11 million dollars for deceptively marketing their products in violation the Federal Trade Commission Act. As part of the settlement,
In April, 2013, we distinguished the difference between multilevel marketing (“MLM”) and a pyramid scheme. (See Multi-Level Marketing Programs Vs. Pyramid Schemes). Two days ago, United States Senator Edward J. Markey of Massachusetts sent separate letters to the Federal Trade Commission (“FTC”) and the United States Securities and Exchange Commission (“SEC”) urging them to investigate
United States Senator Seeks Investigation into Alleged Pyramid Scheme Read More »
Three weeks ago, we blogged concerning the increased scrutiny that the Federal Trade Commission (“FTC”) has directed towards mobile application (“apps”) providers who market to children. (See New COPPA Complaints Filed) Yesterday the FTC announced a multi-million dollar settlement with Apple, Inc. relating to Apple’s alleged failure to secure parental approval prior to allowing children
FTC Obtains $32.5 Million Settlement with Apple, Inc. Read More »
Earlier this week, we advised of impending federal action in the health supplement marketing space. (Marketers of Weight-Loss Products Targeted by FTC). Yesterday, the Federal Trade Commission (“FTC”) announced settlements with six separate health supplement providers concerning allegedly deceptive marketing practices. The combined settlements value over $83.7 million, with one settlement requiring the wife of
FTC Aggressively Targeting Health Supplement Advertising Read More »
Despite the Federal Trade Commission’s (“FTC”) recent focus on unsolicited telemarketing, it has not backed off in its effort to reduce deceptive marketing campaigns, generally. As we previously detailed on this blog, in October 2013, the Federal Trade Commission (“FTC”) filed a complaint against several sellers of human chorionic gonadotropin (“HCG”), alleging that deceptive marketing techniques were
Marketers of Weight-Loss Products Targeted by FTC Read More »
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