free trial

free trial marketing

FTC Issues Refund Checks to Trial Marketing Offer Customers

The Federal Trade Commission (“FTC”) recently announced that it would issue 41,934 checks, totaling more than $1.1 million, to consumers in connection with a free trial marketing campaign investigation.  In August 2017, defendants were sued following an investigation by the FTC. The suit alleged that defendants “used deceptive claims, hidden disclosures, and confusing terms to […]

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renewal law

Compliance with California’s Continuity Laws

Over the past several years, consumer spending on subscription services has reached an all-time high. To further regulate the industry, California made significant changes to its Automatic Renewal Law (“ARL”). The ARL imposes substantial information, notice, and consent requirements on businesses that offer continuous service plans to California consumers. The most recent amendment became law

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FTC Settles Another Free Trial Law Investigation

June 6, 2019 Last week, the Federal Trade Commission (“FTC”) announced that it had settled a free product trial lawsuit brought against Triangle Media Corp., Jasper Rain Marketing LLC, Hardwire Interactive Inc., Global Northern Trading Ltd., Brian Phillips, and Devin Keer (collectively, “Defendants”). The FTC’s free trial law complaint and amended complaint both alleged that

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Mastercard Free Trial Requirements

March 6, 2019  Last month, Mastercard Incorporated (“Mastercard”) announced an important change to its policies that will require merchants to provide specific automatic enrollment disclosures to consumers at the conclusion of all free-trial offers. The Mastercard free trial terms are intended to protect consumers from merchants that offer misleading “free to pay” conversions, continuity plans,

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Internet Marketers Involved in Free Trial Law FTC Settlement

February 7, 2019  Last week, the Federal Trade Commission (“FTC”) announced that it will be mailing over $6 million dollars in checks to consumers who purchased certain health-related products and services. This money will be returned to consumers per the terms of a settlement that the FTC reached with three individuals and 19 companies that

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FTC Mails Free Trial Lawsuit Refund Checks

October 13, 2017 This Tuesday, in furtherance of the terms of settlement of a 2014 “free trial” lawsuit, the Federal Trade Commission (the “FTC” or “Commission”) began mailing approximately $10 million worth of refund checks to hundreds of thousands of consumers who requested free trials of certain dietary supplements and weight loss products but were

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Court Enjoins California Marketers from Continuing Negative Option “Risk Free Trials”

June 30, 2015 On June 16, the United States District Court for the Central District of California issued an ex parte temporary restraining order prohibiting certain marketing companies from continuing to offer “risk free trials.” The injunction follows the filing of a complaint by the Federal Trade Commission (“FTC”) against negative option marketers who promoted

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