endorsement guides Archives - Klein Moynihan Turco

FTC Guides Updated – Are Your Endorsement Agreements up to Date?

Blog, Online Marketing & Advertising Law / David Klein

Last week, the Federal Trade Commission (“FTC” or the “Commission”) announced that it had adopted its revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”). The primary purpose of the Guides is to ensure that businesses comply with the FTC Act by entering into endorsement agreements centered around truthful advertising. In […]

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FTC Endorsement Guides: Proposed Changes

Blog, Online Marketing & Advertising Law / David Klein

On May 24, 2022, the Federal Trade Commission (“FTC”) unanimously approved a notice of proposed amendments to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Endorsement Guides”). The proposed amendments to the Endorsement Guides target, among other things, the fraudulent practice of posting fake positive reviews and suppressing bad reviews in online

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Companies Selling E-Liquids Must Follow Endorsement Guides

Journal / David Klein

June 18, 2019 On June 7, 2019, the U.S. Food and Drug Administration (“FDA”) and the Federal Trade Commission (“FTC”) together issued four warning letters to companies manufacturing and marketing flavored e-liquid tobacco products in connection with their failure to include required nicotine warning statements in social media posts. Under the Federal Food, Drug and

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