college athlete marketing

athlete marketing

NCAA To Update Athlete Marketing Rules

On April 28, 2020, the Board of Governors (the “Board”) of the National Collegiate Athletics Association (“NCAA”) implemented new rule changes that would allow student athletes to be compensated for third-party endorsements. To that end, the NCAA instructed each of the three (3) NCAA Divisions to consider appropriate changes to their existing athlete marketing rules

NCAA To Update Athlete Marketing Rules Read More »

California Fair Pay to Play Act and College Athlete Marketing

October 2, 2019 For as long as the National Collegiate Athletic Association (“NCAA”) and universities have made money on college sports, people have debated whether college athletes should be compensated for their contributions to this lucrative revenue source. On September 30, 2019, the State of California made its position clear on the issue when Governor

California Fair Pay to Play Act and College Athlete Marketing Read More »