Apple’s forthcoming iPhone operating system, iOS 14, will overhaul how apps and advertisers disclose their privacy practices to consumers. Critically, apps will soon need their users to provide opt-in consent to the sharing of advertising identifiers. These changes are not only significant due to the size of Apple’s user base, but also because Apple’s practices may well shape the development of privacy and app law across the country.
What Changes Should Advertisers Expect?[Read More]