Despite the myriad issues that businesses now face with the Covid-19 pandemic, the California State Attorney General remains committed to the California Consumer Privacy Act (“CCPA”) enforcement date of July 1, 2020. As such, businesses that have not already done so should add CCPA compliance to their immediate to-do lists. One area of compliance that requires attention is online privacy policies that include CCPA-mandated provisions (“CCPA Privacy Policies”). Since the proposed CCPA regulations were first released to the public on October 11, 2019, the California State Attorney General’s Office has released two (2) modifications thereto. Those modifications have, in turn, necessitated changes to companies’ CCPA Privacy Policies. Businesses must, among other things, update their online privacy policies to ensure that they include CCPA-required disclosures and the associated menu of consumer options.
What is required of CCPA Privacy Policies?
- The categories of personal information that businesses have collected about consumers in the preceding twelve (12) months;
- The categories of sources from which the personal information is collected. Examples of sources may include advertising networks, Internet Service Providers, data analytic providers, government entities, social networks and data brokers;
- The commercial or business purpose for which the personal information was collected or sold;
- The categories of personal information that businesses have disclosed for business purposes, or sold to third parties, in the preceding twelve (12) months. For each category of personal information, businesses must provide the categories of third parties that the information was disclosed or sold to;
- Notification that consumers have the right to request that their personal information be deleted, and instructions on how to submit a verifiable consumer request to delete such information;
- An explanation that consumers have the right to opt-out of the sale of their personal information, and include (on their websites, at their physical location points of sale, and/or in their apps) contents of the notice of the right to opt-out or a link to the notice; and
- Instructions on how authorized agents can exercise rights on behalf of consumers.
All of these disclosures must be presented in plain, straightforward language that is easy to read and understandable to consumers. Additionally, CCPA Privacy Policies must be reasonably accessible to consumers with disabilities as outlined in version 2.1 of the Web Content Accessibility Guidelines (“WCAG”).
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on all things telemarketing and Internet law.
Updating online privacy policies is only one step among many that must be taken towards achieving CCPA compliance. Businesses should consult with experienced data privacy attorneys in this process in order to avoid a California Attorney General’s Office investigation.
The material contained herein is provided for informational purposes only and is not legal advice, nor is it a substitute for obtaining legal advice from an attorney. Each situation is unique, and you should not act or rely on any information contained herein without seeking the advice of an experienced attorney.