The Campaign Registry (“TCR”) authorization process continues to be an issue for businesses with telephone numbers that are routed through a virtual phone service provider (“service provider”). As the criteria for TCR-compliant campaigns evolve, applicants are often surprised to receive rejections. Acquiring TCR help from experience legal counsel may prove beneficial to navigating this nuanced process.
What is the TCR?
The Campaign Registry (TCR) is a centralized database of text-messaging campaigns, and associated 10-digit long codes (“10 DLC”), that have been deemed compliant with telemarketing regulations and carrier guidelines. The TCR was created to help protect users from spam and other unwanted text messages.
How Do Companies Register TCR Campaigns?
Companies do not register campaigns with the TCR directly. Instead, companies must provide all relevant information to their telecommunications service providers. Most, if not all, service providers have created separate divisions to oversee the review of client telecommunications campaigns. Only after approval by their service providers, will companies’ campaigns be submitted for review by the major mobile carriers. This process is worth the effort; successful TCR registration generally means that company text messages are unlikely to be blocked or delayed.
Why Was My TCR Campaign Rejected? We Need TCR Help!
There are many reasons why your TCR application may be rejected. Among the most common are:
- Lack of Privacy Policy and Terms of Use. Company website pages must contain comprehensive Privacy Policy and Terms of Use documents and dedicated website pages.
- Lack of text message consent opt-in language. Every company website page that collects consumer contact information must contain clear and visible text message opt-in language.
- Incomplete or broken website links. Every website link must navigate to a valid webpage.
We often see campaign rejections for reasons that, due to technical language, are difficult for companies to decipher and address. For this reason, more and more companies are retaining experienced legal counsel to help with TCR registration.
How can Legal Counsel Help with the TCR Process?
Retaining experienced TCR counsel to ensure that best practices are implemented will expedite the TCR campaign registration process. This process involves many steps and ongoing contact with service provider representatives.
The attorneys at Klein Moynihan Turco (“KMT”) regularly help clients with TCR registration, communicating on their behalf with service provider representatives. In addition, KMT assists clients with preliminary TCR matters, such as review of proposed campaign content, and preparation of related customer opt-in language, Privacy Policies, and Terms of Service.
If you require TCR help, please email us at info@kleinmoynihan.com or call us at (212) 246-0900.
The material contained herein is provided for information purposes only and is not legal advice, nor is it a substitute for obtaining legal advice from an attorney. Each situation is unique, and you should not act or rely on any information contained herein without seeking the advice of an experienced attorney.
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