Are you interested in running a contest or sweepstakes campaign as a means to engage with new and existing customers? Crafting a successful contest or sweepstakes promotion can increase interest in your brand and grow your customer base. However, if you are not familiar with sweepstakes and contest law, you might be gambling with your future.
As a consumer, you may be familiar with the TL;DR rules of any contest that you have entered: who can enter, how to enter, and what the featured prize is. However, as a business, much more needs to be considered from a state and federal law perspective. There are specific regulations that apply separately to contests, sweepstakes, social media promotions, and even mobile app promotions. An experienced sweepstakes attorney can help your team avoid a firestorm of problems that come with proceeding with any of the types of promotions set forth above.
Here are 9 things that your marketing team needs to know.[Read More]