Communicating with consumers via telephone and text messaging has been a popular tool for businesses for decades. With the increasing need for social distancing brought on by the Covid-19 pandemic, however, and despite some state restrictions on telemarketing activities during this period of uncertainty, telemarketing has become an even more useful advertising and consumer outreach tool. Businesses that have obtained the consent necessary to contact consumers via telemarketing can take advantage of this opportunity by entering into a telemarketing contract with call centers and marketing partners capable of assisting with the process.
Telemarketing contracts can be used to cover a variety of telemarketing-related relationships, including contracts with call centers that provide logistical support for a business’s internal campaigns, as well as third party database managers (or list managers) who can contact consumers with third party offers. Notwithstanding the attractiveness of this marketing method, it is crucial that businesses interested in pursuing these types of relationships, whether with list managers or list owners, ensure that the parties negotiate and enter into comprehensive telemarketing contracts that establish each party’s respective obligations, restrictions and standards of conduct. In doing so, business owners can maximize revenue potential, while properly allocating risk and potential liability.
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