Internet Marketing Law Blogs
Exercise Caution When Running a Bitcoin Sweepstakes Promotion
David O. Klein
David Klein is one of the most recognized attorneys in the telemarketing, technology, Internet marketing, sweepstakes and telecommunications fields. Skilled at counseling clients on a broad range of technology-related matters, David Klein has substantial experience in negotiating and drafting complex licensing, marketing and Internet agreements.
Most Recent
How the McRib Became An NFT Giveaway
Before reintroducing the McRib in its restaurants on November 1st, McDonald’s created an NFT (short for non-fungible token) giveaway to celebrate the 40th anniversary of launching
FTC Guidelines on Negative Option Marketing Released
On October 22, 2021, the Federal Trade Commission (“FTC”) published an enforcement policy statement on negative option marketing. Soon thereafter, on October 28, 2021, the
Sweepstakes and Promotions: Winning the Marketing Grand Prize
Sweepstakes and promotional games are a dynamic and cost-effective way to develop a database of engaged consumers and otherwise increase brand awareness. Consumers are more
Coinbase Sued for Misleading Sweepstakes Advertising
On October 19, Coinbase Global, Inc. (“Coinbase”) filed a motion to compel arbitration in the proposed class action arising out of its “Dogecoin Sweepstakes.” Dogecoin
Fake it ‘Til You Make It: FTC Brings Down the Hammer on False Reviews
In the past, the Federal Trade Commission (“FTC”) warned, and subsequently penalized, businesses that publish misleading and false reviews or endorsements. Now, the FTC is
Advertising THC Food, Beverage, And Cosmetic Products in California
On October 7, 2021, California’s Governor approved an amendment to AB-45 Industrial hemp products. The amendment legalizes the use of industrial hemp, including THC, as
iOS 15 Implements Changes for Email Marketing to Apple Customers
Recently, Apple released its latest mobile operating system: iOS 15. This update contains major changes to privacy features that will impact email marketing to
Court Finds Standing in Recent California § 17529 Case
Standing can often be a nuanced concept in litigation proceedings. In a recent case involving California’s “anti-spam” email statute (section 17529 of the California Business
The Legal Implications of Social Media Marketing in 2021
Social media platforms have become an increasingly common forum for social interactions around the globe. To illustrate their burgeoning popularity, Facebook, alone, garners about 1.9
Does Your Email Marketing Comply with the Law?
You are most likely familiar with the federal law governing email marketing, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM”).
Avoid Deceptive Internet Advertising Claims with These 3 Factors
Article photo by https://ethereumcode.io/ The Federal Trade Commission (“FTC”) and state attorneys general have made clear that businesses that engage in “misleading” or “deceptive” advertising
Promotional Marketing Concerns Associated with Online and Mobile Media
The use of promotions and contests in connection with online and mobile marketing can be a dynamic and cost-effective way to increase conversions, build a