How to Avoid Potential Legal Pitfalls with the Daily Deal Business Model

The “daily deal” business model, which is most closely associated with industry leaders Groupon and LivingSocial, offers a unique means for businesses to attract customers, while generating revenue for the deal site proprietors themselves. The appeal of such a model is as basic as it is compelling: consumers are more easily attracted to retail establishments […]

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Affiliate Networks: Death by Patent Infringement?

Is a patent infringement lawsuit in your future? While litigation has become all too common in the industry, very few companies consider patent infringement to be a prospective topic of litigation. For affiliate networks, times certainly have changed. A previously relatively unknown company by the name of Essociate Inc. (“Essociate”) recently became known through a

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