Despite the Federal Trade Commission’s (“FTC”) recent focus on unsolicited telemarketing, it has not backed off in its effort to reduce deceptive marketing campaigns, generally. As we previously detailed on this blog, in October 2013, the Federal Trade Commission (“FTC”) filed a complaint against several sellers of human chorionic gonadotropin (“HCG”), alleging that deceptive marketing techniques were used to market the drug as a dietary supplement. It appears that in 2014, the FTC intends to ramp up its investigation and enforcement efforts even further against marketers of weight-loss products.
New Initiative against Weight-Loss Marketers
On January 7, 2014, at 11:00 a.m. EST, the FTC will announce an initiative against deceptive advertising in the weight-loss product space. The details of the FTC’s initiative are unclear at this point, but the announcement will be streamed live on the FTC’s website.
This topic should be of interest to anyone marketing products and/or services that are health-related or dietary in nature. If you are interested in learning more about this topic, please e-mail us at info@kleinmoynihan.com, or call us at (212) 246-0900.
The material contained herein is provided for informational purposes only and is not legal advice, nor is it a substitute for obtaining legal advice from an attorney. Each situation is unique, and you should not act or rely on any information contained herein without seeking the advice of an experienced attorney.
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