Take CCPA Opt-Outs Seriously!
California’s consumer data privacy law affords consumers the right to prevent companies from selling and sharing their personal information. The California Privacy Protection Agency (“CPPA”) is charged with enforcing the California Consumer Privacy Act (“CCPA”), including its opt-out rules (“CCPA Opt-Out Rule”). In September 2025, the CPPA announced that it would crack down on companies that fail to comply with the CCPA Opt-Out Rule. Recent enforcement actions, including the one discussed in detail below, suggest that the CPPA was not bluffing. In the following paragraphs, […]
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