In late September, California enacted several laws that place stricter requirements on operators of websites and other online services that collect certain information about California residents. These Internet data privacy laws will go into effect on January 1, 2014. One of the laws focuses on cookies, small files that are stored on users’ computers to track Internet activity to allow, among other things, online marketers to deliver a page tailored to that particular user.
Internet Data Privacy Law Requirements
Concerns with the Internet Data Privacy Law
How do you know that a person visiting your website is a California resident? Even if you track the person’s IP address if he or she submits information on your site, there is no way of really knowing where the person resides. For example, a California resident could be vacationing in New York and visit your website from there. Or, a California resident could work in a neighboring state and access your website from his or her office computer. The only sure way to protect your company is to apply the new California requirements to your website across the board (for all consumers).
The material contained herein is provided for informational purposes only and is not legal advice, nor is it a substitute for obtaining legal advice from an attorney. Each situation is unique, and you should not act or rely on any information contained herein without seeking the advice of an experienced attorney.