To complement our recent post regarding attorney general proceedings, we felt it would be helpful to our readers if we commented on another regulating body that affects the marketing and advertising spaces: the Federal Trade Commission (FTC). An Overview of the FTC The FTC is an independent agency established in 1914 to, among other things, […]
Are You Keeping Up with FTC Regulations? Read More »
As the last days of 2011 came to a close, the Department of Justice issued a bombshell opinion changing its longstanding interpretation of the Interstate Wire Act of 1961 (“Wire Act”), one that paved the way for the legalization of Internet poker, and other online casino games, in the United States.1 While industry insiders and
Poker Comes Online Read More »
The appeal of promotional contests, games and sweepstakes is as old as it is obvious: consumers are attracted, and motivated, by the allure of winning money and other prizes. As a result, companies large and small have utilized these marketing tools to grow sales, connect with consumers, and generate brand awareness for existing product lines
Running Sweepstakes Promotions: An Endeavor Best Not Left to Chance Read More »
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